Louisville web design company Websites that
get you hired.
New websites and full redesigns for established Louisville businesses. Work directly with Shaun on design, development and launch, with a written scope before work starts. See the Louisville projects.
Or call or text (502) 387-1142





Websites I have built for Kentucky businesses
What clients say
Rated 5.0 on Google across 23 reviews.
“Shaun built our Heimerdinger Cutlery website and continues to help us improve it. He has worked on our online store, product photos, and ongoing website support. We appreciate the care he…”
“We needed a store that could actually handle our products, shipping and inventory, not a hobby site. Shaun built it on WordPress and WooCommerce and thought through details we had not even…”
“Shaun has taken care of the Vendome Copper & Brass Works website for years. He handles our hosting, our online store and everything in between, and when something comes up he finds the…”
Big-agency polish.
One person accountable.
Every site is designed and built here in Louisville by the same person who will host it, update it and pick up the phone afterwards. AI-enhanced workflows keep the timeline tight; the taste and the accountability stay human. The same hands build a plumbing company’s service pages and a custom platform with its own plugins.




Three Louisville businesses, and what their websites do now.
Every site below is live today for a Louisville business: a cardiologist, a 160-year-old cutlery store and a distillery, each built to do a specific job, and doing it. There are more in the full portfolio, including a still maker, a flight school and a haunted attraction. The newest is an online store: Lucas Play, a toy and collectibles shop rebuilt with all 1,374 products moved from its old site, the kind of ecommerce website design in Louisville I build most often now.
A Louisville cardiologist’s site, rebuilt after a hack.
Dr. Stephanie Moore is a transplant cardiologist, educator and speaker. Her previous site was compromised, so this one was rebuilt from the identity up: a serif name treatment in navy, cream and gold, seven pages with clear jobs, a professional biography, CV and media kit as real PDFs, and direct routes for media, speaking and consulting. Launched September 17, 2026, with the redirects and 410s that clear a hacked name out of Google.
Read the Dr. Moore case studyA 160-year-old Louisville store, still being improved.
Heimerdinger has sold and sharpened knives on Shelbyville Road since 1861. I built the store that carries about a thousand products online, and 2026 was its next chapter: category templates that explain a range before they list it, a product gallery with a click-to-inspect view, a custom cart drawer that reads the live free-shipping threshold, and a proper page for the sharpening service.
Read the Heimerdinger case studyA distillery’s front door, twelve years and counting.
Kentucky Peerless in downtown Louisville has not had one website from me, it has had a dozen years of them: tour and tasting bookings, a whiskey mega menu, register-to-store inventory sync and the front-desk software their staff run every day.
That is what a local relationship looks like: the site keeps evolving, and the person who built it is twenty minutes away.
Read the Kentucky Peerless case studyEight more Louisville-area builds, by industry.
The three above get the long version. These are the rest of the local work on this site, grouped by the kind of business. Every case study shows what I built and links to the live site, so you can try it on your phone before you call.
Vendome Copper & Brass Works
Manufacturing · Louisville since 1903Louisville still makers, and a client for more than ten years. Their second website from me is a high-traffic catalog of equipment lines with a detailed request-a-quote form where a cart would be, so an inquiry arrives ready for an engineer. Read the Vendome Copper case study.
Shop Peerless
Spirits ecommerce · Downtown LouisvilleThe direct-to-consumer store for Kentucky Peerless, the distillery above. It sells small-batch bourbon and rye with age verification, state-aware shipping rules and Clover card payments in WooCommerce, and I keep it selling. Read the Shop Peerless case study.
Heimerdinger Cutlery, the original store
Retail · Shelbyville Road since 1861Before the 2026 improvements above, I built the WooCommerce store itself: knives, sharpeners and brands like Victorinox and Spyderco in a catalog that is easy to browse, UPS live rates and labels inside the order flow, and the sharpening service sold online. Read how the Heimerdinger store was built.
The Island Earth
Online store · LouisvilleA 3,800-product store I built and run from Louisville, selling mugs, magnets and small goods. I designed the store and made the product art and photography, and it is where I test what I build for client stores against real customers first. Read The Island Earth case study.
Justin Gooch Law
Law · LouisvilleA Louisville attorney’s site built to earn trust in the first few seconds: clear practice areas, a phone-first layout for people searching in stressful moments, and pages the firm can update without calling a developer. Read the Justin Gooch Law case study.
Cardinal Wings Aviation
Flight school · Bowman Field, LouisvilleA flight school and aircraft rental at historic Bowman Field. I built the site around clear training paths and a discovery-flight first step, and shot the aircraft photography on their ramp, so none of it is stock. Read the Cardinal Wings case study.
Old Mill Venue
Wedding venue · Meade CountyA wedding and event venue whose couples come mostly from Louisville. I stopped inquiry emails landing in spam, rewrote the key pages for Louisville searches and rebuilt the inquiry form so the team can see where each lead came from. Read the Old Mill Venue case study.
Field of Screams Kentucky
Haunted attraction · Meade CountyI built their first website more than five years ago and rebuilt it for the 2026 season: phone-first trip planning, a corn-maze archive going back 25 years, and search built around the places visitors plan from, Louisville to Fort Knox. Read the Field of Screams case study.
Like what you see? Tell me about your business.
A few lines is plenty. I read every message myself and usually reply the same day.
Not ready for a quote? Get a free review of your current site and I will tell you what is costing you calls.
Louisville-built. Louisville-hosted.
Designed here, hosted on my own dedicated server, and looked after by the person who built it. No ticket queues, no offshore hand-offs, no mystery about who to call.
From a Google review
“Great experience working with Shaun. He built our website, explained everything clearly, delivered on time, and still answers the phone when we need something. Local, honest and talented. Recommend him without hesitation!”
How a Louisville website project works with me.
The same six steps whether it is a five-page service site or a store with a thousand products. You deal with me at every one of them, and your current site stays live until the new one is ready and approved.
- 01
Discovery call
A short call, or a sit-down in Louisville if you prefer, about what the site needs to do, who it is for and what has not worked before. I read every inquiry myself and usually reply the same day.
- 02
Written scope and quote
I write up the pages, features and goals, with a flat quote and a realistic date. Hosting and any ongoing care are listed separately, so you can see exactly what each part covers.
- 03
Design
I design the home page and one inner page first, around your customers rather than a template. Once you are happy with the direction, the rest of the site follows the same system.
- 04
Build on a private link
I build on a private development link you can check at any time, set up the forms, bookings or store, and put your words and photos in place. I can write the copy with you and shoot the photos too.
- 05
Test and launch
I test on phones, tablets and desktops and check every form and its emails. Then I move the site live, redirect old pages to their new addresses and connect Google Search Console. My website launch checklist covers the details.
- 06
Care after launch
You get a walkthrough of the editor at handover. I can host the site on my dedicated server behind Cloudflare, and WordPress care plans for updates and support are scoped separately, so nobody assumes one includes the other.
Four in five Louisville sites I checked miss a basic.
In October 2026 I checked the homepages of 608 independent Louisville businesses listed in the Louisville Independent Business Alliance directory, and 572 of them loaded. Three of the results, and what they mean for your site:
- 20%
passed all six basics I checked: a secure address, a layout set up for phones, a tap-to-call link, a way to get in touch, a search title and description, and business details marked up for Google. The other 80% missed at least one.
- 8.6s
was the median wait for the main content to appear on a simulated phone, across a random sample of 50 homepages tested with Google Lighthouse. Google calls under 2.5 seconds good, and only 10% made it.
- 28%
had no search description at all, which leaves Google to write the snippet under your name from whatever text it finds on the page.
Most of the six basics are small fixes, not a redesign. The method, the limits and the rest of the results are in my Louisville small business website study.
Web design in Louisville, and the towns around it.
Louisville is home base, and most of my clients are within an hour of it. Meeting in person matters on a new build, so if you are close enough to sit down, we can. Further out, the website does not care where you are, and neither does the support.
Louisville and the metro
A downtown distillery, a still maker, a 160-year-old cutlery store on Shelbyville Road and a flight school at Bowman Field are all Louisville clients. Shelbyville, Shepherdsville, Mount Washington, La Grange and Taylorsville are inside the same circle. Every town is on my areas I serve page.
Southern Indiana
Jeffersonville, New Albany, Clarksville, Sellersburg, Floyds Knobs and Charlestown are a short drive over the river, with the same process and the same phone number. More on web design for Southern Indiana.
Bardstown and Elizabethtown
Allied Plumbing and Legacy Cooperages are Bardstown clients, and Allied’s site is built around its Elizabethtown coverage too. A wedding venue and a haunted attraction in Meade County are on the list as well. See web design for Bardstown and web design for Elizabethtown.
Lexington and the rest of Kentucky
Lexington is seventy-five miles up I-64 and gets the same one-person build. Further out, an RV park in Albany on Lake Cumberland shows the work does not stop at the metro line. See web design for Lexington.
What Louisville businesses ask before they hire a web design company.
The questions that come up on the first call, answered before you make it.
01How much does a website cost in Louisville?
A business website, an online store and a custom system need different scopes. The number of distinct page types, custom design, online sales, integrations like bookings or inventory, who writes the words and takes the photos, and how much ongoing care you want all change the work. You get a written scope and flat quote before work starts, with hosting and any ongoing care listed separately. My guide to what affects the cost of a Louisville small business website walks through each factor.
02Do you only work with Louisville businesses?
Most clients are in Louisville, Southern Indiana and across Kentucky, because meeting in person matters for a new build. But the site does not care where you are, and I work with businesses anywhere.
03How long does a new website take?
Scope sets the schedule. A straightforward business site usually takes several weeks from kickoff to launch; a store or a custom build gets its own timeline. The biggest factor is rarely the building. It is how quickly the words, photos and feedback come in. You get a date up front and a private staging link the whole way through, and my guide to how long it takes to build a website shows what speeds a project up.
04Will people find it on Google?
Search starts with clear service pages, useful project examples, crawlable links, fast pages and proper titles. Ongoing SEO for competitive Louisville searches is separate work, measured by relevant visits and inquiries. No one can promise a page-one position.
05Can I update it myself?
Yes. It is built in the WordPress editor with native blocks, not a page builder that locks you in, and you get a walkthrough at handover.
06Who hosts it, and who do I call?
I offer hosting on my dedicated server behind Cloudflare, and you call the person who built the site. Hosting covers hosting and the stated backups. WordPress updates, support and other ongoing care are scoped separately.
07Who owns the website when it is finished?
You should. At the end of a project you should hold the domain in your own registrar account, an administrator login in your own name, owner access to Google Analytics, Search Console and your Business Profile, and your words and photos. I never take ownership of a client’s domain; it stays in your account and points where you tell it. The full checklist is in who owns your WordPress website.
08How do I choose a Louisville web designer?
Choose the one who can show you live sites like the one you need, puts the scope in writing, keeps the domain and accounts in your name, and can tell you exactly who answers the phone after launch. Open their work on your phone, not as screenshots; every project on this page links to the live site for that reason. My guide to choosing a Louisville web designer lists the questions to ask on the first call and the red flags to walk away from.
09Are you a web design company or a freelancer?
Shaun Wilson Designs is a one-person web design company in Louisville. I have built websites since 2000 and WordPress sites since 2005, and the person you brief is the person who designs the site, builds it, hosts it and picks up the phone afterwards. There are no account managers between you and the work.
10Will a redesign hurt my Google rankings?
Rankings do not drop because a site got a new look. They drop when old addresses break, when the content that ranked is cut, or when a test-site setting goes live. Before design starts I list every page you have now, keep addresses where I can, redirect the rest one to one, and check Search Console after launch. No one can promise a position, but those are the causes I plan around. The checklist is in what happens to your Google rankings in a website redesign.
Whatever the business, it starts the same way.
Small business website design, website redesigns, high-end web design and custom WordPress website design each have their own page. Curious who you would be working with? About Shaun. Need calls before the rankings arrive? Google Ads management in Louisville runs alongside the site, and the photography and video on it, including interview and testimonial video, is shot by me. Doing your homework first? My free website tools and guides cover cost, timelines, ownership and more, in plain English.
Websites by industry
- HVAC website design
- Roofing website design
- Plumbing website design
- Electrician website design
- Contractor website design
- Law firm website design
- Physician website design
- Dental and chiropractic websites
- Distillery website design
- Wedding venue website design
- Attraction website design
- Retail store website design
- Manufacturing website design
- Every industry I build for
Ready to be found in Louisville?
Tell me about your business, your current website and what the new site needs to do. We can scope a new build or full redesign, including content, online sales or custom features, before you commit.
Or call or text (502) 387-1142In my October 2026 check of 572 independent Louisville business homepages, 41% had a tap-to-call link. Of sites showing a phone number, 39% left it untappable. See the method and limits in my Louisville small business website study.
Connect with me
Tell me about the project.
What happens next
- 01I reply, usually the same day. Every message comes straight to me, not a ticket queue.
- 02A short call. What the site needs to do, who it is for, and what has not worked before.
- 03A written scope and flat quote. Before any work starts, with hosting and ongoing care listed separately.
5.0 on Google · 23 reviews · I usually reply the same day






