Websites for companies that compete on reputation.
Custom websites, online stores and the software behind them, for distilleries, law firms, manufacturers and service companies. Strategy, design, development, photography and launch from one studio, with one person accountable for every detail.
Or call or text (502) 387-1142
Websites I have built for Kentucky businesses
Flagship projects
Four builds, start to finish.
Each one began with the business: who buys, what they ask before they call, and what the staff does after. The website, the photography and the custom tools came out of that.
01Contractor · Louisville
Watertight Waterproofing
Strategy · Design · Planning calculator · Staff workspace
A waterproofing contractor rebuilt around the homeowner’s questions: 15 service pages, documented project stories, homeowner guides, a planning calculator and a private office workspace for the team.
- 15service pages
- 1planning calculator
- Oct 2026rebuild live
02Aviation · Bowman Field
Cardinal Wings Aviation
Design · Aircraft photography · Experience store · Custom software
A flight school website with original aircraft photography, a 12-product experience store, personalized flight gifts and a custom workspace for the front desk after payment.
- 12experience products at launch
- 3gift delivery choices
- 6flight states tracked
03Marketplace · Kentucky
HogMatch
Product design · Custom WordPress marketplace · Seller tools
A purpose-built show-pig marketplace: one listing per animal, faceted discovery, seller approval and buyer inquiries tied to the animal. Live at hogmatch.com since September 2026.
- 1listing per animal
- ~2 wksplan sign-off to live
- LivePayPal deposits
Read the case study“That is not a template site, it is a custom platform with a breeder application process, a moderation dashboard, PayPal deposits and a lot of moving parts, and he had it live about two weeks after we signed off on the plan.”
Kyle Mullins, HogMatch · Google review
04Law firm · Louisville
Gooch Law
Design · Original photography · Intake · Google launch
A complete rebuild for a Louisville attorney: original photography, a dedicated page for every practice area, a conditional intake form and Google launch support in one project.
- Originalphotography
- Everypractice area its own page
- Adaptiveintake form
Read the case study“From the initial consultation to the final launch, Shaun demonstrated exceptional professionalism, technical expertise, and a deep understanding of what a modern legal website needs.”
Justin Gooch, Gooch Law · Google review
How a flagship project works
Six stages, one accountable builder.
- 01
Discovery
A working session on the business: who buys, what they ask before they call, what the team does after, and what the current site gets wrong.
- 02
Strategy and content plan
Every page mapped to a search and a question, written in plain language. Nothing is designed before it has a job.
- 03
Design
A custom design system for your brand, shown on real pages at desktop and phone size before any build starts.
- 04
Build
WordPress built around the business, with the custom pieces it needs: calculators, stores, intake forms and staff tools, written for this site rather than bought as add-ons.
- 05
Launch
Redirects for every old address, analytics, Search Console, speed checks and every form tested before the switch.
- 06
Care
Hosting, updates, backups and improvements from the same person who built it. One phone number, no ticket queue.
Kentucky Peerless
A premium distillery website with guided shopping, tours and tastings, custom staff tools and trade resources.
Watertight Waterproofing
A waterproofing contractor rebuilt around the homeowner's questions: 15 service pages, honest project stories, homeowner guides, a planning calculator and a private office workspace.
Lucas Play
An ecommerce rebuild: all 1,374 products moved from an old store, new copy and SEO on every listing, and a storefront built for collectors.
HogMatch
A purpose-built show-pig marketplace: one listing per animal, faceted discovery, seller approval and inquiries. Live at hogmatch.com.
Gooch Law
Clear service pages, original photography and an intake form that adapts.
Data Centers Atlas
A national research collection turned into an interactive map website: 50 state editions and D.C., searchable source-linked records and a phone record sheet.
Lakeside Oasis RV Park
A Lake Cumberland RV park redesign with an interactive map: 51 selectable sites, search, aerial views and a reservation inquiry that knows your site.
Cru Bear
A 3D printing studio site built to win large-format work and keep the small jobs. Designed, built, photographed and hosted in-house.
Dr. Stephanie Moore MD
A transplant cardiologist's website rebuilt after a hack: editorial identity, seven pages, biography, CV and media kit, and clear media and speaking paths.
Allied Plumbing
Service pages, an Elizabethtown page and a request form that follows the problem, for an owner-run Bardstown plumbing company.
Field of Screams Kentucky
Redesigned for the 2026 season: film-led, phone-first, with a 25-year maze archive. First site built more than five years ago.
Heimerdinger Cutlery: Phase Two
The next chapter of a store we built: refined style, category templates, product gallery and inspector, a custom cart drawer and a home for sharpening services.
Cardinal Wings Aviation
Flight training, experience gifting, and a custom workspace for the front desk.
Arrow Aerial
A construction drone brand rebuilt from one page to fifteen: project stories, a coverage map, a clear process and a proposal form that branches by service.
The Island Earth
Our own retro-cosmic brand and 630-product WooCommerce store: branded, built, launched and run in-house as the proving ground for client work.
Vendome Copper & Brass Works
The second Vendome website Shaun has built in ten-plus years with the company: an e-commerce-scale equipment catalog with an extensive request-a-quote system.
Heimerdinger Cutlery
160 years of Louisville retail, brought online.
Kentucky Peerless: Guest Check-In
A front-desk workspace for distillery tour and tasting arrivals.
Aerial Photography Louisville
My own drone photography company, rebuilt in 2026: cinematic video, service pages, a deep portfolio, long-form project stories and a one-tap quote path.
Kentucky Peerless: Shop
Guided whiskey commerce, now inside the main Kentucky Peerless website.
Old Mill Venue
A wedding venue website that books tours.
A.I.N. Claims
Organized services, an owner story and a clear initial inquiry process.
Sandollar
A motorcoach website with a fleet showroom, group planner, guided quote requests and careers applications.
Todd Lewis Law
A clean, fast site for a solo practice.
Legacy Cooperages
Brand and website for a Kentucky bourbon-barrel cooperage, photographed from the ground and the air, built to land the barrel quote.
Lakeside Boat Storage
A practical storage-facility website refresh: new aerials in the slider and gallery, a video tour, bay sizes with pricing and a call button on every page.
Louisville VA Medical Center
Monthly drone mapping of an active hospital construction site.
Union Tools
A large-format 3D printed trade show display.
3D PrintingCutaway Pump Model
From engineering CAD to a trade show display piece.
Rapid Pulley Prototype
Industrial 3D printing to check machine fitment before tooling.
3D PrintingCliffside Figure
A limited-edition figure on a monolith base.
1:8 Statue Model
From digital sculpture to a physical prototype for a collaborative statue.
3D PrintingLife-Size Head Prototype
A 14-inch scale model ahead of the life-size piece.
Custom Logo Magnets
Custom logo magnets, designed and printed in Louisville.
AerialConstruction Progress Video, Kentucky
Recurring aerial video for construction teams across Kentucky.
Jeffersonville, Indiana
Aerial video and photography across the river.
Reliable Construction
Aerial photography for a general contractor's projects.
I-264 / US 42 Improvement Project
Documenting a highway improvement project from the air.
Aerial View of Louisville
The city, the river and the skyline from the air.
Construction Progress Video Services, Kentucky
Recurring progress video for job sites.
Construction Progress Photography, Lexington
Scheduled progress photography for Lexington job sites.
Construction Progress Photography, Kentucky
Scheduled progress photography across Kentucky.
Construction Progress Photography, Indiana
Scheduled progress photography across southern Indiana.
Indiana Construction Progress Video
Recurring progress video for Indiana job sites.
Construction Progress Video, Indiana
Recurring aerial video for Indiana construction teams.
Kentucky Distillery Guide
My own side project: an interactive map of 122 Kentucky distilleries and a day planner. A work in progress that already works.
Nothing in this lane yet.
Connect with me
Tell me about the project.
What happens next
- 01I reply, usually the same day. Every message comes straight to me, not a ticket queue.
- 02A short call. What the site needs to do, who it is for, and what has not worked before.
- 03A written scope and flat quote. Before any work starts, with hosting and ongoing care listed separately.
5.0 on Google · 32 reviews · I usually reply the same day