Electrician website design for homes, builders and plant floors.
An electrician’s website talks to three different people: a homeowner whose breaker keeps tripping, a builder who needs a sub that shows up, and a facility manager with a line down. I build electrical contractor websites that give each one a clear path, with your license number where Kentucky says it belongs.
Or call or text (502) 387-1142
Websites I have built for Kentucky businesses
Three buyers, three different questions.
The homeowner wants to know whether this is dangerous, whether you come to their street and what happens next. The general contractor wants to see the kind of jobs you have handled and how to send drawings for a bid. The plant or facility manager wants to know you can work around a running operation.
One site can serve all three if the homepage splits them early and each path ends at the right form. Mixing them into one long list of services makes all three work too hard.
Electrician website design: what the site has to do.
Service pages people search for
Panel upgrades, EV chargers, standby generators, lighting, surge protection and troubleshooting, each with its own page that explains the situations you handle and what the visit looks like.
A bid path for builders
Project types, capabilities and the jobs you can show, plus a bid request that accepts drawings and specs as uploads and goes straight to your estimator instead of the general inbox.
Safety first, in plain words
A clear line between what can wait and what cannot: a burning smell, a hot outlet or a buzzing panel means call now. The site never walks a homeowner through electrical work they should not be doing.
License numbers on everything
Kentucky’s electrical code of ethics, 815 KAR 35:080, lets the state discipline a licensee who fails to display the license number on all advertising, and KRS 227A.020 bars unlicensed people from presenting themselves as electricians. The number goes in every footer, and team titles match each license.
A careers page that brings applicants
Hiring is part of running an electrical shop. A separate application for electricians and apprentices, delivered to you as a PDF, keeps recruiting out of the customer lead count.
Requests with the right details
Pick the problem and the form asks what applies: the age of the house, what keeps tripping, where the charger should go. Photos help, and the form says plainly not to open or remove any cover to take one.
Allied Plumbing: service requests and job applications, kept apart.
Allied Plumbing in Bardstown, Kentucky is a plumbing client, not an electrical contractor, and I show it here as a transferable workflow. Its site runs two conditional forms. Customers pick the service and get only the follow-up questions that apply, with room for photos and the town or ZIP. Plumbers, apprentices and helpers get a separate application that reaches the owner as a PDF.
Keeping the two apart means a busy hiring month never looks like a busy sales month. The site also launched with Search Console, a sitemap and events for phone clicks and form submissions, the same setup an electrical contractor needs.
Keeping an electrician’s website current.
EV charger pages need an update
For years, EV charger pages leaned on the federal Alternative Fuel Vehicle Refueling Property Credit. The IRS instructions for Form 8911 say that credit is not available for chargers placed in service after June 30, 2026. Any page still promising it is out of date, and the homeowner who finds out at tax time remembers who told them.
Local Services Ads and your license
Electricians are one of the trades Google accepts for Local Services Ads, which carry a Google Verified badge and charge per lead instead of per click. Google screens each business first, and depending on the trade and the state that screening can include licenses and insurance. Use the same business name and license number in the ad account, your Google Business Profile and the website footer, so a customer who compares them sees one company. The ads-or-search question is in Local Services Ads or Google Ads.
Generator and storm pages before the season
People think about standby generators right after an outage. A generator page written and indexed before storm season is ready when they start searching, and one rushed out after the power comes back is late.
Four steps from first call to launch.
Sort the work
Residential, commercial and industrial: which work you want more of, and which you would rather not see on the form at all.
Write the paths
A homepage split, service pages and a bid page, written in the words you use with customers and checked by you.
Build the forms
Service request, bid request with uploads and job application, each going to the right person, with phone-click and form tracking.
Launch and measure
Search Console, a sitemap, your Google Business Profile linked, and a first month that shows how people actually got in touch.
What I will tell you up front.
The proof is a plumber’s site
The trade website on this site today is Allied Plumbing. The electrical details here come from how the trade works, and I will ask you to check each one against how your shop runs.
I do not sell leads
The website, the ad accounts and the tracking are in your name. Nobody else gets your requests, and you can take a full copy of the site anywhere.
Built for owner-run shops
I work best with owner-run companies that want one person to call. A multi-branch firm with its own marketing department may want a bigger team.
What electrical contractors ask first.
Should residential and commercial work be on separate websites?
Usually one site with two clear paths works better: one name, one set of reviews, one place to keep current. A separate site makes sense when the commercial side is a different company or brand.
Where should my license number appear?
In the footer of every page, on the about page and on every ad landing page. Kentucky’s electrical code of ethics covers failing to display it on advertising, so I put it everywhere the public sees your name.
Can builders send drawings through the website?
Yes. The bid form accepts PDFs and plan files up to a sensible size and sends them to your estimator. Very large drawing sets can come through a link to the builder’s own file share.
Can apprentices apply on the website?
Yes. The application is a separate form with its own questions, delivered to you as a PDF, so hiring never mixes with customer requests.
Can you run Google Ads for an electrical contractor?
Yes. I manage Google Ads and build the pages the ads point to. If you run Local Services Ads, I make sure the website, reviews and tracking back them up.
What does an electrician website cost?
It depends on how many services, paths and forms you need. After one conversation you get a fixed written quote and a timeline.
Tell me which work you want more of.
Residential calls, commercial bids or more applicants. Tell me which matters most this year and I will show you how the website gets there, in a written scope.
Connect with me
Tell me about your electrical company.
What happens next
- 01I reply, usually the same day. Every message comes straight to me, not a ticket queue.
- 02A short call. What the site needs to do, who it is for, and what has not worked before.
- 03A written scope and flat quote. Before any work starts, with hosting and ongoing care listed separately.
5.0 on Google · 23 reviews · I usually reply the same day