Get your business found in ChatGPT and Google’s AI answers.
Your customers are asking AI who to hire. ChatGPT, Google’s AI Overviews, Perplexity and Copilot answer with a handful of names. I make your website and your business listings readable, trusted and quotable to those tools, the same work I have done on my own site.
Or call or text (502) 387-1142
okLocalBusiness schema valid
okServices answered in the first two sentences
okBusiness name, address, phone match everywhere
okReviews: 23, average 5.0
fixListed on 4 directories add 3 more
okFAQ answers marked up
okAbout page names the owner
okPages load in 1.3 s
fixPricing page missing ranges
seo
schema.json
faq.json
llms.txt
robots.txt
1{
2 "@context": "https://schema.org",
3 "@type": "Plumber",
4 "name": "Your Business",
5 "url": "https://yourbusiness.com/",
6 "telephone": "+1-502-555-0143",
7 "priceRange": "$$",
8 "address": {
9 "@type": "PostalAddress",
10 "addressLocality": "Louisville",
11 "addressRegion": "KY"
12 },
13 "areaServed": ["Louisville", "St. Matthews", "Jeffersontown"],
14 "aggregateRating": {
15 "@type": "AggregateRating",
16 "ratingValue": 4.9,
17 "reviewCount": 212
18 },
19 "hasOfferCatalog": {
20 "@type": "OfferCatalog",
21 "name": "Plumbing services",
22 "itemListElement": ["Water heaters", "Drain cleaning", "Repiping"]
23 },
24 "sameAs": ["https://www.facebook.com/yourbusiness"]
25}
Search is turning into a conversation.
A growing share of people never scroll a list of links. They ask a question and get an answer that names a few businesses. Those answers come from what the AI tools can crawl, what Bing and Google already trust, and what other sites say about you. If your site blocks their crawlers, hides its facts or never answers a question plainly, you are not in the conversation. It is early, which is exactly why it is worth doing now. Here is how AI Mode, AI Overviews and ChatGPT differ for a local business.
Six things that decide whether AI can find and trust you.
Open the door to AI crawlers
Plenty of sites block GPTBot, PerplexityBot and ClaudeBot without knowing it, through robots.txt or a firewall setting. I check every one and let the right ones in.
Get indexed where ChatGPT looks
ChatGPT’s search leans on Bing’s index. I connect your site to Bing and send new pages the day they go live, so you are not waiting to be discovered.
Make your facts machine-readable
Structured data that states who you are, what you do, where you work, your hours and your people, so AI tools do not have to guess.
Write pages that answer questions
Clear, direct answers to what customers actually ask, near the top of the page, in the format AI tools quote.
Add an llms.txt file
A plain-language guide to your site written for AI tools: your services, your best pages and how to reach you.
Tell the same story everywhere
Your Google Business Profile, Bing Places, directories and social profiles all agreeing, because AI tools cross-check them.
I do not sell anything I have not done to myself.
Before offering this, I ran the checklist on shaunwilsondesigns.com: every major AI crawler allowed through, an llms.txt guide to the whole site, business, service and FAQ structured data on the pages that matter, and new pages sent to Bing the day they publish. Your site gets the same checklist, and you see the results. The public version is my local SEO checklist.
- GPTBot
- OAI-SearchBot
- ChatGPT-User
- PerplexityBot
- ClaudeBot
- Google-Extended
- Bingbot
- llms.txtLive, a guide to every page
- Structured dataBusiness, services and FAQs
- BingVerified, new pages sent on publish
From what AI says today to what it should say.
See what AI says now
I ask ChatGPT, Perplexity and Google about your business and your services, and record exactly what comes back.
Fix the foundations
Crawler access, Bing, structured data, llms.txt and speed, the technical reasons AI tools skip a site.
Rewrite for answers
Your key pages and questions rewritten so the answer is clear, local and easy to quote.
Measure and repeat
Visits from ChatGPT, Perplexity and Copilot tracked in your analytics, and the answers checked again every few months. You can also check whether AI Overviews are taking your clicks.
What I will and will not promise.
No guarantees
Nobody can promise ChatGPT names your business. Anyone who does is guessing.
No tricks
No hidden text, no fake reviews, no spam links. Those get sites ignored, not recommended.
Real before and after
You see the actual AI answers before the work and after it, not a vanity score.
Built on real SEO
Everything that helps AI search also helps Google, so none of the work is wasted.
Your site stays yours
The work lives on your website and your listings. Nothing is rented.
One person to call
The person who does the work is the person who answers the phone.
What business owners ask about showing up in AI.
Short answers to the questions I hear most.
What is AI SEO?
Making your business easy for AI tools like ChatGPT, Google’s AI Overviews, Perplexity and Copilot to find, understand and recommend. It builds on regular SEO, with extra attention to crawler access, clearly stated business facts and pages that answer questions directly.
Is AI SEO different from regular SEO?
It overlaps a lot: a fast, well-built site with clear content helps both. The differences are Bing, which ChatGPT’s search relies on, AI crawler access, structured data, and writing that answers questions in a way an AI can quote.
How long does it take to show up in AI answers?
The technical fixes take days. The AI tools pick up changes on their own schedules, usually weeks and sometimes longer. I re-check the answers and show you what changed.
Can you guarantee ChatGPT will recommend me?
No, and be wary of anyone who does. These tools change constantly and do not publish their rules. I can remove every technical reason they would skip you and make you the clearest answer in your area.
Does my website need to be rebuilt?
Usually not. Most of the work happens on the site you already have. If it sits on a platform that blocks the fixes, I will tell you before you spend anything.
Do you only work in Louisville?
I am in Louisville and most of my clients are in Louisville, Southern Indiana and across Kentucky. Most of this work happens over the phone and screen share, so I work further afield too, and the same person answers either way.
Want to know what AI says about you?
Send me your website and I will tell you what ChatGPT, Google and Perplexity see today, and what it would take to be the answer.
Only 34% of the 572 independent Louisville business homepages I checked in October 2026 used LocalBusiness structured data. See the method and limits in my Louisville small business website study.
Connect with me
Tell me about the project.
What happens next
- 01I reply, usually the same day. Every message comes straight to me, not a ticket queue.
- 02A short call. What the site needs to do, who it is for, and what has not worked before.
- 03A written scope and flat quote. Before any work starts, with hosting and ongoing care listed separately.
5.0 on Google · 23 reviews · I usually reply the same day