Heimerdinger Cutlery: 160 Years of Louisville Retail, Online
A store older than the light bulb, selling like it is 2026.
Heimerdinger Cutlery has served Louisville since the 1800s. We built the WooCommerce store, shipping automation, and web presence that carries that legacy online.
The work, piece by piece
Full WooCommerce storefront
Knives, sharpeners, and service products organized into a store that is easy to browse and easier to buy from.
UPS shipping automation
Live rates, printed labels, and tracking wired directly into the order flow.
Sharpening services online
A retail service business translated into bookable, buyable products.
Brand-name catalog
Victorinox, Spyderco, Fiskars, and more, managed cleanly with categories and search.
Modern platform, old-school service
WooCommerce with marketing automation, email integration, and analytics.
Ongoing partnership
Hosting, updates, and improvements handled continuously, not abandoned at launch.
Legacy retail deserves a modern engine
A store that has survived more than a century of retail change needed a website that works as hard as its counter staff. The result is a storefront that sells around the clock and a partnership that keeps it improving.




From first call to launch
Listen first
Every project starts with the business, not the template.
Design and build
A premium WordPress site styled to the brand and fast on every device.
Shoot the visuals
Photography and video by the same person who builds the site.
Launch and support
Live, optimized, and supported for the long haul.
The nuts and bolts
What platform runs the store?
WordPress and WooCommerce, with UPS shipping automation, marketing integrations, and analytics.
Who photographs the products?
We do. The same studio that shoots our other client brands handles product and store imagery.
Who maintains the site?
We do, continuously: updates, security, performance, and seasonal changes.
Can you build something like this for my shop?
Yes. Retail with deep catalogs and in-store services is exactly the kind of store we like building.
Put your counter online.
Tell us what you sell and we will map out the store your customers keep coming back to.
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