Rebuilt for the 2026 season.
Shaun Wilson Designs built Field of Screams Kentucky’s first website more than five years ago. For the 2026 season the attraction got a ground-up redesign: cinematic background films shot on site by Shaun, phone-first trip planning, clear pages for the Maze and Hayride 2 Hell, a corn-maze archive going back 25 years, season-aware tools, and a move onto our managed dedicated server. The 2026 site is live now; the story of the original build follows below.
Build the anticipation before the first scream.
Built to feel like the attraction before the gate.
Film-led entrances
Full-width background films, shot at the attraction by Shaun, run behind every core page. Phones and visitors who prefer reduced motion get still posters instead of a download.
Plan the whole night
The Maze, Hayride 2 Hell, What to Expect, Pricing, Directions, Photos and Contact follow the questions visitors actually ask, in the order they ask them.
Phone in the parking lot
Dates, ticket options, directions and gate instructions keep the same hierarchy and legibility on a phone. The layout changes composition instead of shrinking.
Twenty-plus years of history
More than 100 legacy media assets came across. The gallery holds 78 deduplicated photographs and the maze archive shows 25 annual designs, including 2026, in a purpose-built lightbox.
Season-aware tools
An opening-night countdown that knows whether it is pre-season, mid-season or off-season, and Kadence blocks the client can edit without touching the machinery underneath.
Search built around the trip
Titles, descriptions, headings and structured data rebuilt around the attraction and the places people plan from: Louisville, Southern Indiana, Elizabethtown, Radcliff, Fort Knox and Brandenburg.
8
Core visitor pages organized around the full night out
3
Background films with posters and reduced-motion fallbacks
78
Deduplicated attraction photographs in the gallery
25
Annual corn-maze designs in the archive, including 2026
The finished site moved from shared hosting to our managed dedicated server. The migration kept the database, media library, mailboxes, redirects, HTTPS behaviour and every public URL; all 23 sitemap URLs were verified on the new server before the old environment was retired.
Maze, hayride, pricing, photos, what to expect.
The first site, and why it still matters.
What follows is the story of the original Field of Screams Kentucky website, built more than five years ago. It carried the attraction through several seasons and taught us exactly what the 2026 redesign had to do better.
A haunted attraction with traffic spikes to match.
Field of Screams Kentucky packs its season into a few intense weeks. The website has to build hype all year and then survive the October stampede.
The work, piece by piece
Season-spike ready
Caching and performance tuned for the nights when everyone shows up at once.
Atmosphere-first design
The site sets the tone before visitors ever reach the gate.
Info that kills phone calls
Dates, hours, directions, and rules answered on the page.
Ticket funnel focus
Every path leads to getting tickets and picking a night.
Year-round presence
An off-season site that keeps the brand alive between Octobers.
Easy annual refresh
Each season’s dates, attractions, and pricing update in minutes.
Eleven months of quiet, one month of chaos
Seasonal attractions live and die by a few weekends. The site has to convert casual scrollers into ticket-holders fast, and never fall over on a Saturday night in October.
From first call to launch
Listen first
Every project starts with the business, not the template.
Design and build
A premium WordPress site styled to the brand and fast on every device.
Shoot the visuals
Photography and video by the same person who builds the site.
Launch and support
Live, optimized, and supported for the long haul.
The nuts and bolts
How do you handle traffic spikes?
Caching, image optimization, and lean pages tuned before every season.
Can the owners update it?
Yes. Seasonal dates and details are editable without touching code.
Does the design match the brand?
Fully. A haunt site should feel like the haunt, and this one does.
Do you work with other attractions?
Yes, attractions and event businesses with seasonal cycles are a specialty.
Be ready before the rush.
Tell us about your season and we will build the site that converts it.
Built in Louisville, for Louisville and Southern Indiana.
Shaun Wilson Designs is a one-person studio in Louisville, Kentucky, doing Louisville web design and WordPress development for businesses across Louisville and Southern Indiana: custom WordPress websites, online stores, custom plugins like the ones on this page, premium web design for heritage brands, redesigns that keep your rankings, WordPress repair and care plans for the sites we host. See more of the work in the project portfolio.
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