E-commerce website design that never closes, from a WooCommerce developer who runs online stores too.
WooCommerce development and e-commerce website design from Louisville: custom storefronts that sell around the clock, secure checkout, live shipping rates, compliance rules written for your products, and product photography I shoot myself.
Or call or text (502) 387-1142
Websites I have built for Kentucky businesses
What clients say
Rated 5.0 on Google across 29 reviews.
“Shaun did excellent work recently for my website. He is my go to with all things media. One of the best in the business!”
“Shaun made the whole website process simple. Great communication, quick changes, and a site we’re proud of.”
“Highly recommend Shaun! He's responsive, knows what he's doing and our website has made a real difference in our business.”
Built to sell, front to back.
WooCommerce storefronts
Custom-designed stores on the platform that powers a third of the web, easy to manage and built to grow.
Secure checkout & payments
Cards, PayPal, and modern wallets, with WooCommerce payment integration and a checkout flow tuned to stop cart abandonment.
Shipping, tax & fulfillment
Live rates, labels, tax automation, and integrations like Printful set up and tested.
Product photography
I shoot your products myself: clean, consistent, conversion-ready images, not phone snapshots.
DTC & compliance builds
From age verification to regulated shipping, I have built direct-to-consumer stores for the bourbon industry.
SEO & analytics baked in
Product schema, fast pages, and tracking from day one, AI-enhanced and tuned to be found.
Shot in-house
Product photography that earns the click
Studio lineups for category pages and styled shots for product pages, planned with the store itself so every product is presented the same careful way. Your products get that consistency too.
I build stores I would run myself. Then I do.
My own Cru Bear 3D printing store runs on the exact stack I sell, and stores I built move real products every day, from small-batch bourbon with DTC shipping to century-old retail catalogs.
Seven Louisville-area stores. Seven different problems. One platform.
Three of these brands are more than a century old. One is my own. Every one runs on WooCommerce, on hosting I manage, and every one had a rule a template could not handle: state-by-state alcohol shipping, a thousand-product catalog with live carrier rates, tours that sell out, quotes for equipment that costs more than a house, and a 1,374-product catalog moved off an old store without losing a listing.
1,374 products moved from an old store, and a shop built for collectors.
Lucas Play sells toys, LEGO sets, vintage action figures, trading cards and signed collectibles. Every product, photo and category came across from an old WooCommerce store: 1,374 listings, 1,763 photos and 60 categories, with each description rewritten and checked against the original and an SEO title on every product.
The new storefront puts available pieces first, keeps sold ones in a browsable archive, lets collectors shop by decade and gives them a want list for the piece they are hunting. Launched October 10, 2026 on my dedicated server, with flat $5.99 shipping across the US.
A thousand products, live UPS rates, and a knife shop that still sharpens.
About 1,000 products across 176 categories, with brand partner sections for Wusthof, Victorinox, Spyderco and Fiskars, each with its own search copy. Live UPS rate quotes at checkout, labels and tracking wired into the order flow, and a Google Merchant Center feed so the catalog appears in Shopping. It is the model I start from on websites for independent retail shops.
Sharpening, the service the shop is known for, became a product: local drop-off and mail-in sharpening bookable and buyable next to the retail catalog. Moved onto my dedicated server in September 2026 with daily backups to Backblaze.
Bourbon shipped to your door, legally, in every state that allows it.
Selling spirits online means age verification, compliance-aware fulfilment that knows which states allow direct shipping and which need a licensed partner, and a checkout that does not flinch on release day.
The payment gateway was migrated to Clover so the register and the website agree on inventory, with fraud screening in front of every order and Cloudflare in front of the whole thing.
Tickets, tastings and a front desk that runs on software I wrote.
WooCommerce Bookings sells distillery tours and tastings every day: live calendar, ticket types, capacity and payment on the brand’s own site, with a luxury booking flow that matches the whiskey.
Behind it sits the custom guest check-in system: a one-screen board for the day, walk-ins in seconds, live capacity, attendance reports and one-click exports, plus a staff booking override for the phone.
An equipment catalog and a quote system built for e-commerce scale traffic.
Vendome does not sell a still with an add-to-cart button. Like most B2B and wholesale websites, it sells through an extensive request-a-quote system attached to an equipment catalog that distilleries, breweries and processors around the world browse every day.
This is the second Vendome website I have built in more than ten years with the company. In 2026 it moved to my dedicated server, dropped a third-party image proxy and went from roughly a second to a fraction of one, with nothing a visitor would notice changed.
More than 3,800 made-to-order products, and the place every idea gets tested first.
The Island Earth is a WooCommerce store I built and run, with more than 3,800 products across six collections, Google Shopping feeds and a checkout shaped around the catalog.
It is where caching rules, plugin choices and speed claims get proven against real orders before they are offered to a client. Running my own store keeps me honest.
From Google reviews
“We absolutely love our new website! The design is sleek, modern, and easy to navigate. The entire process was smooth, and the attention to detail was incredible. Our brand has never looked better online. Highly recommend!”
“Shaun has looked after our website for years. Every time we have needed something, a new page, a change to the store, a fix when a plugin misbehaved, he has handled it quickly and without drama. What I value most is that he knows our business and our site inside out, so we never have to explain ourselves twice. Reliable, honest and very good at what he does.”
Like what you see? Tell me about your business.
A few lines is plenty. I read every message myself and usually reply the same day.
Not ready for a quote? Get a free review of your current site and I will tell you what is costing you calls.
Flight experiences, sold as gifts.
A flight school sells experiences, not products. For Cardinal Wings, I connected a 12-product experience store to two kinds of gift: a named flight certificate and a dollar-value card. Recipient details, personal messages, three delivery choices and the selected experience carry through checkout, and flights are scheduled with the front desk after purchase.
Buying an experience does not reserve a date. The recipient calls the front desk when they are ready and the school finds them a day, a time and good weather. That is experience commerce, and the design is built around it rather than around a live availability calendar.
The distinction is part of the design, not small print.
Give the flight itself
On any experience the buyer chooses For myself or As a gift. The gift path asks for the recipient’s first name, the sender and a personal message, then offers three deliveries: email it now, email it on a chosen day, or print a certificate and give it in person.
Give a dollar value
A separate gift-card product with amount selection, recipient and message fields, branded artwork and a delivery date. The cart and checkout carry gift-card redemption, and a balance-check page closes the loop for the recipient.
Carry it through to paid
The gifted experience travels into the cart drawer, the cart summary and the order summary at checkout with its message intact, alongside guest checkout, express payment and coupon and gift-card fields.
From the gift form to the order summary.
What the recipient sees, and what the buyer sees on a phone.
Screens are from the development build, captured September 5, 2026, with fictional names and a sample certificate that cannot be redeemed. No order was placed and no gift was issued. Products, prices and launch details remain subject to client approval.
Products in the Heimerdinger catalog
Categories with live UPS rates
Made-to-order products at The Island Earth
The year Vendome started building stills
Built for every screen a shopper will use.
Current desktop, detail and phone views from four of the stores. Nothing redrawn, nothing staged.
Custom where it counts, boring where it should be.
Every store above is WooCommerce on WordPress, with hosting I manage, and the checkout, shipping and payment rules written for that business. If you are weighing platforms, read WooCommerce or Shopify, an honest answer first. The developer behind these stores has his own page: WooCommerce developer. Leaving Shopify? See moving to WordPress. Moving an existing WooCommerce store? Read how a WooCommerce migration keeps every product.
Your store in four steps.
Plan the store
Products, pricing, shipping zones, and the checkout journey, mapped before a pixel is drawn.
Design & build
A premium storefront on WooCommerce, styled to your brand and fast on every device.
Stock & connect
Products loaded, photography shot, payments and shipping wired up and tested end to end.
Launch & grow
Go live with analytics, SEO, and a partner who keeps the store fast, secure, and selling.
Before you open the doors.
Why WooCommerce?
You own it. No monthly platform tax, no rented storefront, and it runs on the WordPress stack I have built on for 20 years. Weighing the two platforms? Read WooCommerce or Shopify, an honest answer, or run your own numbers in the online store fee calculator.
Can you migrate my existing store?
Yes. Products, customers, and order history move over, and your URLs get redirected so search rankings survive the switch.
Do you do the product photography?
Yes, and it is my favorite advantage. Consistent, professional product images are half of what makes a store convert.
What about regulated products?
I have shipped direct-to-consumer bourbon with age verification and state compliance. If your product has rules, I have likely built for them.
RECENT WEB PROJECTS
Stores and sites I run in production.
Sandollar: A Motorcoach Website Built Around the Whole Trip
A complete motorcoach website for Sandollar in Louisville, connecting fleet exploration with group planning, quote requests,…A.I.N. Claims: A Website for an Experienced Kentucky Insurance Adjuster
I rebuilt A.I.N. Claims with organized service information, Denis Clement’s professional history and a clear initial…Data Centers Atlas: an interactive research website built to show the record and the evidence
I built Data Centers Atlas around the journey from a national overview to a source-linked record,…
Kentucky Peerless · rebuilt 10-26-2026
Distillery commerce with distinct buying routes
Shipping a bottle, collecting it at the distillery, buying merchandise and reserving a tasting call for different handling. The Kentucky Peerless rebuild guides customers into the appropriate route and keeps product, tax, fulfillment and compliance responsibilities clear within the order workflow.
See the Peerless commerce work →The complete Peerless project →
Ready to open your online doors?
Tell me what you sell and get a straight answer on what your store needs to launch, from the person who will build and run it.
Connect with me
Tell me about the project.
What happens next
- 01I reply, usually the same day. Every message comes straight to me, not a ticket queue.
- 02A short call. What the site needs to do, who it is for, and what has not worked before.
- 03A written scope and flat quote. Before any work starts, with hosting and ongoing care listed separately.
5.0 on Google · 29 reviews · I usually reply the same day
I also build the systems behind the site
Booking, check-in, point of sale, and guest capture, running in production for real Louisville businesses.