Stop paying Google for clicks that go nowhere.
Google Ads management in Louisville, Kentucky: account cleanup, campaign setup and ongoing management from one accountable person. Know which searches you pay for, how the landing page works and which inquiries become customers.
Or call or text (502) 387-1142
MonPaused 3 keywords with no calls
TueAdded 18 negatives from search terms
WedNew ad: same-week installs
ThuBids lowered after 7 pm
FriCall tracking checked ok
SatLanding page loads in 1.2 s
SunWeekly report sent to the owner
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Six places wasted spend can hide.
Paying for the wrong clicks
Broad keywords and missing negatives quietly burn budget on searches that will never buy from you.
Set-it-and-forget-it campaigns
Accounts built years ago and never touched keep spending like it is still years ago. I clean them out.
Ads pointed at weak pages
A great ad landing on a slow, confusing page is money down the drain. I fix both sides of the click.
No conversion tracking
If you cannot see which clicks become calls and sales, you cannot improve. Tracking comes first.
Agency bloat
Layers of fees and monthly decks that say nothing. You get one accountable person and reports in plain English.
Missed local intent
Local searches can signal a buyer ready to act. I check the intent, location and cost before giving them more budget.
Google Ads management in Louisville: find the waste, measure the work.
An account review starts with the searches that triggered the ads, what those clicks cost and what happened next. Setup or rescue, the work is to repair measurement, reduce irrelevant clicks, match the page to the offer and judge qualified inquiries against the cost of winning a customer.
Ads only work when the page they land on does. The same person builds the landing pages and runs the SEO, so both sides of the click get fixed.
Ads land on pages I build and photograph.
Every click is paid for. It should arrive on a fast page with real photography and one clear next step, which is what I build.
Accountable person, audit to landing page
Measures: spend, qualified inquiries, customers
Days: what happens after you say go
Mystery decks
How an account gets fixed.
Audit the account
Every campaign, keyword, and dollar reviewed. You see exactly where money leaks.
Fix tracking and pages
Conversion tracking wired up and landing pages tightened before spend scales.
Rebuild the campaigns
Tight keywords, negatives, ad copy that matches intent, and budgets aimed at buyers.
Report in plain English
What was spent, what it produced, and what I am changing next. No mystery decks.
What owners ask first.
My ads never worked. Why?
Usually wrong keywords, no negatives, no tracking, and weak landing pages, all fixable, and usually fixable fast.
Do I need a big budget?
No. A tight local campaign beats a big sloppy one. I would rather scale a small account that converts than babysit a large one that leaks. Contractors and lawyers should compare Local Services Ads vs Google Ads first.
Setup only, or ongoing management?
Either. Some clients want a clean setup they run themselves; others want monthly management and reporting. Both get the same foundation.
How is this different from a Google Ads agency?
The person who audits your account is the person who fixes it, and the same person builds the landing pages, because I am also a Louisville web design company. One name, one throat to choke, real accountability.
How much should I pay someone to manage my Google Ads?
Two models exist: a percentage of what you spend, which rewards the manager for spending more, or a flat monthly fee for the work. I charge a flat fee scoped to the account, in writing, so my incentive is the same as yours: fewer wasted clicks. The number depends on how many campaigns and landing pages are involved.
Is a small daily budget enough for Google Ads?
It depends on click prices, search demand and what a customer is worth to your business. The daily budget controls spending; keyword bids affect the auctions you can enter. I start with relevant searches, a clear page and tracking, then review the cost of qualified inquiries before increasing spend. My guide on how to set a Google Ads budget walks through the math.
THE FIRST THIRTY DAYS
What actually happens after you say go
A campaign can bring an inquiry on its first day, but reliable results take measured testing. The pace depends on search demand, click costs and real lead volume. Here is the starting sequence; useful evidence, not a date on the calendar, determines the next change.
Week one: measurement
Conversion tracking, call tracking, and analytics get wired up first. Until leads are counted, nothing else can be judged.
Week one: the obvious waste
Negative keywords, location settings, and your own office IP excluded, so budget stops going to clicks that were never going to convert.
Week two: search terms
The report showing what people actually typed is the most valuable screen in the account. It gets read and acted on, weekly.
Weeks two to three: the page
The page is checked before launch and improved as visitors reveal where the offer or next step is unclear. Speed, useful proof and a focused inquiry path all matter.
When the evidence supports it: bidding
Bids are reviewed against relevant clicks, qualified leads and acquisition cost. A different bid strategy is considered when measurement and enough real outcomes support it; there is no automatic week-four switch.
Ongoing: plain reporting
What came in, what it cost, what changed and why. If a month was bad you will be told it was bad.
Make every ad dollar report for duty.
Tell me what you are spending and what you are getting, and I will tell you what I would fix first.
Connect with me
Tell me about the project.
What happens next
- 01I reply, usually the same day. Every message comes straight to me, not a ticket queue.
- 02A short call. What the site needs to do, who it is for, and what has not worked before.
- 03A written scope and flat quote. Before any work starts, with hosting and ongoing care listed separately.
5.0 on Google · 26 reviews · I usually reply the same day