Gooch Law: A Louisville law firm website built around the next step.
I rebuilt Justin Gooch's website with a clearer way to explore his practice, original portraits and Louisville aerial footage, and an intake form that changes with the visitor's needs. The project brought the website, its search setup and the firm's Google Business Profile together for the new launch.
Or call or text (502) 387-1142
Websites I have built for Kentucky businesses
Gooch Law, a Louisville law practice
Louisville, Kentucky
Website rebuild, original imagery, service content, intake workflow and Google launch
WordPress, relaunched October 20, 2026
Give people a clearer place to start.
Someone looking for a lawyer may know what happened without knowing the legal name for it. A car accident, a criminal charge or a question about a will needs an obvious starting point.
The earlier Gooch Law website I built introduced the firm and its three main practice areas. For this rebuild, I expanded that foundation into dedicated pages for individual services and made the path from reading to contacting Justin more direct. The main navigation, page headings, phone links and intake form all support that same journey.
The result is a more complete account of what the firm handles, with useful entry points beyond the homepage.
Exact screens, not mockups.
Direct browser captures of the live site at 1440 pixels. Nothing redrawn, nothing staged.
The work, piece by piece.
A complete visual rebuild
A navy, cream and orange design with clearer page hierarchy, mobile navigation and visible contact routes.
Original portraits and local aerial video
My photographs of Justin and my Louisville drone footage connect the site to the attorney and the city.
Seventeen detailed service pages
Individual pages under personal injury, criminal defense and wills and estates give specific inquiries a relevant place to start.
An intake form with different paths
Questions change with the matter, with a shorter callback route for visitors who would rather speak first.
A useful submission workflow
The form prepares a PDF summary for the firm and sends a confirmation when the visitor supplies an email address.
A connected Google launch
Search setup, sitemap submission, Business Profile improvements, review replies and a 22-post campaign tied to the new pages.
Built for every screen it will meet.
27
public pages in the sitemap Google processed with no errors or warnings
17
detailed service pages
3
practice areas with their own page structure
22
Google Business Profile posts in the launch campaign, 10-20-2026 to 01-01-2027
A website that supports the whole inquiry.
The rebuild connects the parts that often get treated separately: the visual design, service information, mobile navigation, inquiry form, notification workflow and Google presence. Visitors can start with the issue that brought them to the site, see the attorney behind the practice and choose how to get in touch. The firm receives a more organized inquiry, and the new service pages give its ongoing marketing somewhere specific to send people.
This page describes the work delivered. It does not claim traffic, ranking, lead or case figures from the rebuild.
Five decisions that shaped the site.
Build useful pages around the services.
I organized the site around personal injury, criminal defense, and wills and estates, then gave individual services their own pages: car accidents, truck accidents, DUI defense, wills, estate planning, probate and more.
Visitors can enter through a specific topic, read the relevant information, move between related services and contact the firm from that page. The finished public sitemap contains 27 pages, including 17 detailed service pages beneath the three practice areas, which gives the site useful destinations for search, internal links and the firm’s Google posts.
Start with what happened, in plain words.
A service page like car accidents opens with the situation a visitor recognizes, explains how Justin handles it and keeps the call and consultation buttons beside the explanation.
It is the same approach I bring to every law firm website: someone should understand what the firm does about their problem in the first screen.
Put Justin and Louisville in the design.
The design uses navy, warm cream and orange accents for a consistent visual identity. Justin’s portraits establish who visitors will be contacting, while my Louisville drone footage gives the site a recognizable local setting.
I brought the photography and web design together so the imagery has a job to do. Portraits introduce the attorney. Aerial footage establishes place. Clear headings and contrasting buttons make the next action easy to find.
Make the first inquiry easier to complete.
The intake form begins with the type of help someone is looking for. Its follow-up questions change with that choice, so a personal injury inquiry follows a different path from an estate planning inquiry. Someone who would rather speak first can choose “Just have Justin call me” and go straight to the contact details.
Behind the form, the submission workflow prepares a PDF summary for the firm and sends a confirmation when the visitor supplies an email address. It is one of the custom WordPress workflows I build so a website supports the work that follows an inquiry.
Connect the launch to search and the Google profile.
I gave the new pages individual search titles and descriptions, organized their internal links and carried existing addresses forward with redirects where needed. Google processed the new sitemap with all 27 public pages and reported no errors or warnings.
The Google Business Profile received more specific practice categories, descriptions for 19 services, an updated business description and a tracked website link. I replied to the 11 reviews that had been awaiting a response, and built a 22-post Google campaign running from 10-20-2026 through 01-01-2027, each post linking to a relevant page on the new site.
The same practice, a clear path on a phone.
The mobile layout keeps the attorney, practice areas and contact choices easy to reach. The menu groups the practice areas and their services, and visitors can tap the phone link or continue into the intake form.
What people ask about the Gooch Law rebuild.
Did you create the photographs and video?
I photographed Justin and supplied the Louisville drone footage used in the website. The rebuild combines those original assets with the new page layouts and visual design.
What makes the intake form different?
The questions change with the type of inquiry. A visitor can answer the relevant questions or take the shorter callback route. The workflow also creates a PDF summary for the firm and sends a confirmation when the visitor supplies an email address.
Was SEO part of the rebuild?
Yes. The work included dedicated service pages, page titles and descriptions, internal linking, redirects, sitemap submission and updates to the Google Business Profile, plus a launch campaign that links Google posts to specific pages.
Can you build this kind of website for another business?
Yes. I can bring the website, original photography, forms and supporting integrations into one project. The structure starts with your services and what someone needs to do when they visit.
What this project used.
Law firm website design
Practice-area structure, attorney photography and intake paths built for a Louisville law firm.
Photography and video
Original portraits of Justin and Louisville aerial footage, made by the person who built the site.
Website redesign
A full rebuild with redirects, so the earlier site’s addresses carry over to the new pages.
Law firm websites, built in Louisville.
Shaun Wilson Designs is a Louisville web design studio. Gooch Law is the next version of a site I first built for Justin. For another legal build, see Todd Lewis Law, or browse more website design examples. Every screenshot on this page is a direct browser capture of justingoochlaw.com made on 10-20-2026, the day the rebuild launched. The image at the top places the real homepage capture in a browser and a phone.
Tell me what you are building.
One conversation, one builder, a clear next step. The person you brief is the person who does the work.
