Roofing website design that earns the call after the storm.
After hail or high wind, homeowners get a stack of door hangers and a dozen knocks. The roofer they call back is often the one whose website looks local, permanent and honest. I build roofing websites around your real roofs, photographed from the air if you want, and a request form that gets the right details.
Or call or text (502) 387-1142
Websites I have built for Kentucky businesses
Demand arrives all at once, and so do the strangers.
Most trades get a steady trickle of calls. Roofing gets a storm, then a wave of searches from people who have never hired a roofer and do not know who to trust. Out-of-town crews arrive with the same promises, so the homeowner goes looking for proof.
Your website is where that proof lives: a real address, a crew with names, roofs you finished on streets they recognize, and a clear explanation of how an inspection and an insurance claim actually work. Get that right, and the calls after the next storm come to you.
Roofing website design built around proof.
Your roofs, from the air
I have been an FAA Part 107 licensed drone pilot since 2014, so the photos of your finished roofs can come from the same person who builds the site. An overhead shot shows a whole roof at once in a way a ground photo cannot. The aerials on this site are related work, shot for my own aerial brands and for client sites such as Allied Plumbing, not roofs for a roofing client.
A storm page you switch on
A page written before the season: what to do first, how your inspection works and how quickly you can realistically get there. It goes live after an event and comes down when the rush is over. It explains your service, not the insurer’s decision, so it does not promise that a claim will be approved or what insurance will pay. No scare tactics, no countdown clocks.
A page for each roof you install
Shingle, metal, and flat or low-slope commercial roofs answer different questions, so each gets its own page and its own photos. A gallery that filters by material lets a homeowner find a roof like theirs.
Financing and warranties, plainly
A financing page that explains your lender’s program and links to its terms, and a warranty page that separates the manufacturer’s coverage from your own workmanship promise in plain words.
Credentials you have actually earned
Insurance, local registrations and the manufacturer certifications you really hold, shown where people look for them. Badges you have not earned come off, because one padded credential undoes the trust the rest of the site built.
A request form made for roofs
Leak right now or planning ahead, roof type, rough age, insurance claim or paying directly, and photos taken from the ground only. The town or ZIP is required, and sending it asks for a call back instead of promising an appointment.
What Kentucky law means for roofing website copy.
Kentucky’s contractor rules in KRS 367.628 apply to anyone the law defines as selling goods or services related to real estate, which includes roofers. The law was amended in 2025 and again in 2026, and several of its limits land directly on roofing websites.
- A contractor may not advertise to represent or negotiate for an owner on an insurance claim.
- A contractor may not market itself as a claims specialist or expert, an insurance specialist or expert, or as affiliated with an insurer.
- When a job is expected to be paid from insurance, a contractor may not offer to pay or rebate any part of the deductible, discount the fee, or give the owner anything worth more than one hundred dollars, a referral fee included.
- A contractor may still give an estimate, and may talk with the insurance company’s representative about the damage after the owner files the claim.
So the familiar lines come out: insurance claim experts, deductible covered, big referral rewards on storm jobs. What stays is the useful part, explained honestly: how your inspection works, what to photograph for the insurer and when you meet the adjuster. Keep the two kinds of copy apart: the inspection, the estimate, the repair and your workmanship warranty are yours to describe and stand behind, while whether a claim is approved and what the insurer pays is the insurer’s decision, so the site never promises either. I am not a lawyer, and I will suggest your attorney reads the final wording.
Kentucky does not license roofers at the state level today, and a 2026 bill to create a state roofing license stayed in committee. That makes the proof you do have count for more: a local address, insurance you can show and real jobs in your gallery.
Allied Plumbing: real photos, honest captions, a form that follows the problem.
Allied Plumbing in Bardstown is the trade website I built in 2026. Its gallery holds real job-site and fleet photographs, and because many were taken while evaluating a job, the captions say what is visible instead of calling every picture a finished installation.
Bardstown itself is in the site too, the courthouse square and the water tower, photographed from the air by me. The request form asks different questions for each service, takes photos and asks for a call back. A roofing site needs the same honesty, with roofs in place of water heaters.
Before you hire me.
No roofing client on this site yet
The trade website on this site today is Allied Plumbing. The roofing specifics here come from how the work is sold, and I will ask you to correct anything that is not how your crews operate.
No borrowed photos
Stock roofs and other companies’ jobs never get presented as yours. If you are short on photos, I can shoot your next few finished roofs from the air and from the ground.
Build before the season
A site launched in the middle of a storm rush gets rushed. If a storm hits mid-build, the storm page and the request form go live first and the rest follows.
What roofers ask before they hire me.
Can you photograph finished roofs with a drone?
Yes. I have been an FAA Part 107 licensed drone pilot since 2014. Flights follow FAA rules and the property owner’s permission, and the photos go into the gallery and onto the page for each roof type.
Should a roofer have a storm damage page?
Yes, written before the season and switched on after an event. It should explain your inspection, what to do in the first day and how quickly you can realistically come, without scare tactics.
Can a roofing website talk about insurance claims?
Carefully. Kentucky’s KRS 367.628 bars contractors from advertising to represent an owner on a claim or marketing themselves as insurance or claims experts. The law still allows an estimate and talking with the adjuster after the claim is filed, and your attorney should read the final wording.
Can the website give an estimate?
It can give a planning range. The project planner on my contractor page prices work by the square foot, the linear foot or the tier, and a re-roof fits that model. The range says plainly that it is not a quote, and your inspection sets the price.
Does a roofer need a page for every town?
Only for the places you really work and can say something specific about. A page that names the neighborhoods you have roofed and shows those roofs earns its place. Fifty copies with the town swapped do not.
What does a roofing website cost?
It depends on how many services, materials and areas you need and whether I shoot the photos. After one conversation you get a fixed written quote and a timeline.
Show me the roofs you are proudest of.
Send a few addresses or photos and tell me where your calls come from today. I will show you what the website should do with them, in a written scope.
Connect with me
Tell me about your roofing company.
What happens next
- 01I reply, usually the same day. Every message comes straight to me, not a ticket queue.
- 02A short call. What the site needs to do, who it is for, and what has not worked before.
- 03A written scope and flat quote. Before any work starts, with hosting and ongoing care listed separately.
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