A distillery’s entire digital life, under one roof.
As Creative Marketing Director for Kentucky Peerless since 2014, Shaun runs the website, tour bookings, store, photography, and marketing for one of bourbon’s most storied names.
Exact screens, not mockups.
These are direct browser captures of the live site at 1440 and 390 pixels. Nothing redrawn, nothing staged.
A brand site that sells tours, syncs the register and runs the front desk.
The work, piece by piece
The brand website
kentuckypeerless.com: story, whiskey, visits, and news for a national bourbon audience.
Tour and tasting bookings
WooCommerce Bookings selling out distillery experiences daily.
Custom check-in software
Our custom plugins run the front desk on tour days. Read the full case study on the blog.
Photography and video
Bottles, barrels, cocktails, and the distillery itself, shot in-house for a decade.
Email and social marketing
Campaigns, automations, and content that keep the brand in front of bourbon fans.
A dozen years of iteration
Redesigns, integrations, and improvements since 2014, never a stale site.
What a long-term digital partner looks like
This is not a one-and-done website project. It is twelve years of running a premium brand’s digital presence end to end: web, commerce, bookings, custom software, photography, and marketing, all accountable to one person.
A distillery brand site that sells tours, syncs the register, and runs the front desk.
Kentucky Peerless is a working distillery with a tasting room, a merchandise shop and tours that sell out. kentuckypeerless.com is the brand’s digital front door and its booking engine: every tour and tasting is a WooCommerce Bookings product with its own guided flow, and the shop has to agree with the Clover register on the counter.
Shaun Wilson Designs rebuilt the site in the Peerless gold palette with a Whiskey mega menu, a hero film, the bottle lineup and a luxury booking experience, then kept building the systems around it: hourly Clover inventory sync, a staff booking override, a tablet Guest Check-In system, a public iPad guest book, Cloudflare tuning and security hardening.
Systems, fixes and the numbers behind them.
Luxury booking flow
WooCommerce Bookings rebuilt as a guided two-step experience: galleries, stepper, live selection summary, cross-sell band and a sticky gallery, on every tour and tasting.
Whiskey mega menu and Visit
A full navigation and page scaffold with a Whiskey mega menu, a Visit landing page, and a Connect page with a brand-styled Gravity Forms contact form and hours.
Clover inventory sync
A custom Peerless Clover Sync plugin pulls register quantities into WooCommerce every hour, so the website never sells a bottle the shop no longer has.
Staff booking override
A must-use plugin that lets administrators and approved shop managers create real bookings for walk-ins and phone reservations without touching the public flow.
Front-desk systems
A tablet-first Guest Check-In system for tour days and a supervised iPad guest book at the door, both built as Peerless plugins and covered in their own spotlight.
Edge and security
Cloudflare performance and TLS tuning across the Peerless domains, security hardening and monitoring, and a dedicated server with root-level access for maintenance.
1
Booking engine for every tour and tasting
60
Minutes between register and website inventory syncs
2
Peerless plugins built for the front desk
From first call to launch
Listen first
Every project starts with the business, not the template.
Design and build
A premium WordPress site styled to the brand and fast on every device.
Shoot the visuals
Photography and video by the same person who builds the site.
Launch and support
Live, optimized, and supported for the long haul.
The nuts and bolts
What is your role with Peerless?
Creative Marketing Director since 2014: brand, web, commerce, and marketing.
What runs the tour bookings?
WooCommerce Bookings plus our custom check-in board, export tools, and reports.
Is the photography yours?
Yes, from bottle shots to the tasting room to the cocktails.
Can one person really run all that?
When the same person designs, builds, shoots, and markets, everything moves faster and matches.
Get a whole team in one person.
Tell us about your brand and what it needs to do online, and we will show you what a long-term partnership looks like.
Built in Louisville, for Louisville and Southern Indiana.
Shaun Wilson Designs is a one-person web design studio in Louisville, Kentucky, working with businesses across Louisville and Southern Indiana: custom WordPress website design by a Louisville WordPress developer, custom WordPress plugin development, e-commerce website design on WooCommerce, high-end web design for premium brands, website redesigns that keep your rankings, WordPress repair and WordPress maintenance. See more of the work in the project portfolio.
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