A venue website that sells the feeling of the day.
Old Mill Venue hosts weddings and events. Their website has one job: make couples fall in love with the space before they ever visit, then get the tour booked.
Exact screens, not mockups.
These are direct browser captures of the live site at 1440 and 390 pixels. Nothing redrawn, nothing staged.
Show the day, not just the building.
The work, piece by piece
Emotion-first imagery
The venue photographed and presented the way couples imagine their day.
Tour-focused funnels
Every page moves visitors toward scheduling a visit.
Event details, organized
Capacities, packages, and logistics answered before the first phone call.
Mobile planning-friendly
Couples plan on phones, on couches, at midnight. The site works there.
Aerial perspective
Drone imagery shows the grounds and setting no ground camera can.
Easy seasonal updates
Galleries and dates the venue team can refresh themselves.
Show the day, not just the building
A venue site is wedding marketing, not real estate listing. This build leads with atmosphere and answers the practical questions second, exactly the order couples decide in.
Onboarded, de-spammed, and pointed at Louisville.
Old Mill Venue came to Shaun Wilson Designs with a working site and a real problem: enquiry notifications were landing in spam, and the site was invisible to the couples in Louisville who make up most of its bookings. The first pass fixed the plumbing, then rebuilt how the venue presents itself to search.
That meant moving DNS to Cloudflare, publishing SPF, DKIM and DMARC so the venue’s email authenticates, compressing the entire photo library, rewriting the homepage and key pages around Louisville, adding venue schema, and restyling the enquiry form so it looks like the venue and tells the team where each lead came from.
Systems, fixes and the numbers behind them.
Email that arrives
SPF, DKIM and DMARC published in Cloudflare and verified byte-exact; the notifications-to-spam problem is closed.
Louisville-first search
Homepage retitled and re-described for the Louisville market, with descriptions written for availability, pricing and directions, and LocalBusiness and EventVenue schema added.
Lighter photography
All 96 library images optimised through Imagify, the library cut from 274 MB to 189 MB with no visible loss.
A form that sells the tour
The enquiry form rebuilt two-column in the venue’s own palette with a “Check Your Date” call to action and a “How did you hear about us?” field.
Anti-spam and local SEO plugins
Purpose-built must-use plugins for spam filtering, local search markup and form styling, so the fixes survive theme and plugin updates.
Aerial perspective
Drone imagery of the grounds and setting, shot by Shaun, that no ground camera can give a couple.
96
Images optimised
85 MB
Removed from the photo library
3
Email authentication records now live
From first call to launch
Listen first
Every project starts with the business, not the template.
Design and build
A premium WordPress site styled to the brand and fast on every device.
Shoot the visuals
Photography and video by the same person who builds the site.
Launch and support
Live, optimized, and supported for the long haul.
The nuts and bolts
Do you shoot the venue photos?
Yes, ground and aerial. The setting is half the sell, and drones show it best.
Can couples book tours online?
The site funnels every visit toward tour scheduling and inquiry.
What about seasonal galleries?
Built in. Spring, fall, and holiday looks each get their moment.
Do you work with other venues?
Yes: venues, attractions, and hospitality are a natural fit for our photo-plus-web approach.
Make them book the tour.
Tell us about your venue and we will build the site that fills the calendar.
Built in Louisville, for Louisville and Southern Indiana.
Shaun Wilson Designs is a one-person web design studio in Louisville, Kentucky, working with businesses across Louisville and Southern Indiana: custom WordPress website design by a Louisville WordPress developer, custom WordPress plugin development, e-commerce website design on WooCommerce, high-end web design for premium brands, website redesigns that keep your rankings, WordPress repair and WordPress maintenance. See more of the work in the project portfolio.
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