From outdated to outstanding.
If your website looks tired, loads slow, or stopped bringing in leads, a redesign turns it back into your hardest-working salesperson, without losing what you have already built. Redesigned in Louisville, rankings intact.
Six signs you have outgrown your website
It loads slow
Visitors bounce in seconds. If your site drags, they are gone before your pitch even appears.
It looks dated
Your website is your first impression. A 2015 look tells customers you stopped in 2015.
It breaks on phones
Most of your traffic is mobile. If the site pinches, squints, or scrolls sideways, it is costing you.
The phone stopped ringing
A site that never produces a lead is decoration, not marketing.
You cannot update it
If changing a photo or a price takes a developer, the site is working against you.
It keeps you up at night
Old plugins, missed updates, and security warnings pile up risk until something finally breaks.
Keep what works. Fix what does not.
A redesign should never cost you what you have already earned. We protect your search rankings, carry your content forward, and modernize everything else, with AI-enhanced tools keeping the timeline tight.
Three rebuilds, and what changed
A flight school cleared for new students.
Cardinal Wings Aviation came to us with a site that undersold a serious flight school. The redesign puts flight training, aircraft rental, and the planes themselves up front, wrapped in original photography we shot on the ramp. Same school, same runway, and a site that finally reads like the operation it is.
A legendary still maker, presented like one.
Vendome builds the copper stills behind many of the bourbons on your shelf, and their web presence needed to carry that weight. The rebuild pairs clean structure with photography of real copper work, so the craftsmanship does the selling. We continue to maintain and develop the site today.
A Louisville institution since the 1800s, open around the clock.
Heimerdinger has sold and sharpened fine cutlery for generations. Their redesign moved a storefront with that much history onto a modern WooCommerce build that takes orders while the shop sleeps, without losing the character that makes the brand worth trusting.
Same business. New first impression.
A redesign does not change what you do. It changes how fast a stranger understands why you are good at it.
Rebuilt and running
Sites that were tired, and what they look like now
Every one of these is live today, and most still have me handling hosting, updates, and the occasional 6 a.m. emergency. A redesign is not a handoff. It is the start of somebody looking after your site.
Kentucky Peerless Distilling Co.
Distillery site plus tour booking, check-in software, and a store that sells out release days.
Heimerdinger Cutlery
A Louisville institution since 1927, moved onto a modern storefront that takes orders around the clock.
Old Mill Venue
An event venue that needed to look like the room it is selling. Inquiries come straight to the inbox.
Gooch Law
A practice that needed to read credible in five seconds. Clean, fast, and built to convert a phone call.
Field of Screams
Seasonal traffic spikes hard. The site holds up on the busiest October night of the year.
Bourbon Barrel Artisan
Craft product, craft presentation, and a storefront that does not fight the photography.
Four steps from tired to transformed
Audit
We dig through your current site: speed, SEO, content, and what is actually blocking business.
Design
A modern, on-brand look built around your customers, reviewed with you before anything goes live.
Rebuild
Clean, fast, secure WordPress with AI-enhanced workflows that keep the timeline tight.
Relaunch & Grow
Redirects, SEO checks, and analytics, then ongoing support so the new site keeps earning.
RECENT WEB PROJECTS
Systems with users, not demos.
Kentucky Peerless: A Custom Check-In System for Distillery Tours
Kentucky Peerless sells out distillery tours online. We built the custom WordPress check-in system their front…Cardinal Wings Aviation: Website Design & Photography
A responsive aviation website for Cardinal Wings Aviation that brings flight training, aircraft rentals, original photography,…Heimerdinger Cutlery: 160 Years of Louisville Retail, Online
Heimerdinger Cutlery has sold fine cutlery in Louisville since the 1800s. We built the WooCommerce storefront,…
What everyone asks before a redesign
Will I lose my Google rankings?
No. Protecting your SEO is step one: we map every URL, set 301 redirects, and migrate your metadata so Google follows the move instead of forgetting you.
Do I have to start from scratch?
Rarely. Good content and photography carry over. We restructure and reframe what you have inside a modern design.
How long does a redesign take?
Scope sets the schedule. You get a clear timeline up front, and the redesign is staged privately so your live site keeps working until launch day.
Can you redesign a site you did not build?
Yes, most redesigns start exactly that way. Any builder, any condition, including sites that need a rescue first.
Will my site be down during the redesign?
No. The new site is built and approved on a private staging copy while your current site keeps running. Launch is a controlled switch, not a gap.
What does a redesign cost?
Scoped flat after we audit your current site. You will have a clear number before any work begins, and hosting stays exactly where it is.
Ready to love your website again?
Tell us what is wrong with your current site and get a straight answer on what a redesign takes.
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