Website redesign planned around your rankings. From outdated to outstanding.
If your website looks tired, loads slow, or stopped bringing in leads, a redesign turns it back into your hardest-working salesperson, without losing what you have already built. Redesigned in Louisville, with a plan to protect existing search visibility.
Or call or text (502) 387-1142
Websites I have built for Kentucky businesses
What clients say
Rated 5.0 on Google across 29 reviews.
“Shaun did excellent work recently for my website. He is my go to with all things media. One of the best in the business!”
“Shaun made the whole website process simple. Great communication, quick changes, and a site we’re proud of.”
“Highly recommend Shaun! He's responsive, knows what he's doing and our website has made a real difference in our business.”
Six signs you have outgrown your website.
It loads slow
Visitors bounce in seconds. If your site drags, they are gone before your pitch even appears.
It looks dated
Your website is your first impression. A 2015 look tells customers you stopped in 2015.
It breaks on phones
Most of your traffic is mobile. If the site pinches, squints, or scrolls sideways, it is costing you.
The phone stopped ringing
A site that never produces a lead is decoration, not marketing.
You cannot update it
If changing a photo or a price takes a developer, the site is working against you.
It keeps you up at night
Old plugins, missed updates, and security warnings pile up risk until something finally breaks.
Keep what works. Fix what does not.
A redesign should never cost you what you have already earned. I protect your search rankings, carry your content forward, and modernize everything else, with AI-enhanced tools keeping the timeline tight.
Six rebuilds, and what changed.
Every site below existed before I touched it. Some were mine to begin with, some arrived from other builders. Each project carried its content and useful addresses forward, with redirects and search checks built into the work. The longer write-up is website redesign before and after.
A flight school cleared for new students.
Cardinal Wings Aviation came to me with a site that undersold a serious flight school. I built the original site and carried it forward with training paths, my aircraft photography, a personalized gifting store, regional guides, the Logbook and staff workflows. The expanded site went live on 10-14-2026; the complete experience store opened on 10-20-2026.
The first site was mine. So was the second.
I built Field of Screams Kentucky its first website five or six years ago and shot the video that runs on it. For the 2026 season the whole thing was redesigned from the ground up: a faster, darker, mobile-first site built to sell tickets on the nights that matter.
Same attraction, same footage I shot on the grounds, new site. The old story is still on the case study, pushed below the new one.
A legendary still maker, presented like one.
Vendome builds the copper stills behind many of the bourbons on your shelf, and their web presence needed to carry that weight. The rebuild pairs clean structure with photography of real copper work, so the craftsmanship does the selling. I continue to maintain and develop the site today.
Open around the clock, with the catalog and navigation rebuilt.
Heimerdinger has sold and sharpened fine cutlery for generations. Their redesign moved a storefront with that much history onto a modern WooCommerce build that takes orders while the shop sleeps, without losing the character that makes the brand worth trusting.
A 3D printing studio, redesigned to win the big jobs and keep the small ones.
Cru Bear is my own 3D printing business, and its 2026 redesign is the proving ground for the animation, caching and image conventions I now use on client sites. Dark, editorial, photographed in the studio, with case-study pages for the large-format work.
The copy was rewritten to qualify leads without turning anyone away, and the site moved onto my dedicated server behind Cloudflare.
A brand site that has been redesigned as the distillery grew.
Kentucky Peerless has not had one redesign, it has had a dozen years of them: a luxury booking flow for tours and tastings, a whiskey mega menu, Clover inventory sync between the register and the store, and the front-desk software I wrote for check-in.
That is what a redesign relationship looks like when it works: the site keeps changing, with useful URLs preserved and search visibility monitored.
From a Google review
“Shaun has built Field of Screams two websites now. He did our original site years ago and shot the video that still gets people in the door, and this year he rebuilt the whole thing from the ground up before the season opened. The new site is fast, works on a phone (which is where most of our customers are), and makes the maze, the hayride and the combo tickets easy to understand at a glance. …”
Like what you see? Tell me about your business.
A few lines is plenty. I read every message myself and usually reply the same day.
Not ready for a quote? Get a free review of your current site and I will tell you what is costing you calls.
Kentucky Peerless · rebuilt 10-26-2026
Carry an established website forward
I built the original Kentucky Peerless website. The rebuild continues that relationship with a new presentation, connected commerce and booking journeys, and migration work that respects existing records and links. The new public site launched on 10-26-2026, with the former Shop Peerless destination redirected into the main experience.
Rebuilds on this page, all live today
Years with Vendome, two websites
Years of Heimerdinger retail, brought online
Field of Screams and Cru Bear redesigned this year
Same business. New first impression.
A redesign does not change what you do. It changes how fast a stranger understands why you are good at it.
Sites that were tired, and what they look like now.
Every one of these is live today, and most still have me handling hosting, updates and the occasional 6 a.m. emergency. Current desktop, detail and phone views; nothing redrawn, nothing staged.
Four steps from tired to transformed.
Audit
I dig through your current site: speed, SEO, content, and what is actually blocking business.
Design
A modern, on-brand look built around your customers, reviewed with you before anything goes live.
Relaunch & Grow
Redirects, SEO checks, and analytics, then ongoing support so the new site keeps earning.
RECENT WEB PROJECTS
Systems with users, not demos.
Sandollar: A Motorcoach Website Built Around the Whole Trip
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I rebuilt A.I.N. Claims with organized service information, Denis Clement’s professional history and a clear initial…Data Centers Atlas: an interactive research website built to show the record and the evidence
I built Data Centers Atlas around the journey from a national overview to a source-linked record,…
What everyone asks before a redesign.
Will I lose my Google rankings?
No. Protecting your SEO is step one: I map every URL, set 301 redirects, and migrate your metadata so Google follows the move instead of forgetting you. Two recent rebuilds: Lakeside Oasis RV Park, a full redesign with an interactive park map, and Dr. Stephanie Moore, a physician website rebuilt after a hack. Two newer ones: Lucas Play, an online store rebuilt with all 1,374 products moved, and Arrow Aerial, a one-page site rebuilt into fifteen. And when a site does not need a redesign at all, I say so: see the details that move an established website forward, written from the Heimerdinger phase two.
Do I have to start from scratch?
Rarely. Good content and photography carry over. I restructure and reframe what you have inside a modern design.
How long does a redesign take?
Scope sets the schedule. You get a clear timeline up front, and the redesign is staged privately so your live site keeps working until launch day.
Can you redesign a site you did not build?
Yes, most redesigns start exactly that way. Any builder, any condition, including sites that need a rescue first.
Will my site be down during the redesign?
No. The new site is built and approved on a private staging copy while your current site keeps running. Launch is a controlled switch, not a gap.
What does a redesign cost?
Scoped flat after I audit your current site. You will have a clear number before any work begins, and hosting stays exactly where it is. The website redesign cost factors guide explains what moves that number.
Ready to love your website again?
Tell me what is wrong with your current site and get a straight answer on what a redesign takes, from the person who will do the work.
In a random Lighthouse sample of 50 Louisville small-business homepages, 49 returned a usable score. Median mobile LCP was 8.6 seconds, and 10% of scored sites met the 2.5-second mark. See the method and limits in my Louisville small business website study.
Try my free website call checker to check the basics that help visitors reach you from a phone.
Connect with me
Tell me about the project.
What happens next
- 01I reply, usually the same day. Every message comes straight to me, not a ticket queue.
- 02A short call. What the site needs to do, who it is for, and what has not worked before.
- 03A written scope and flat quote. Before any work starts, with hosting and ongoing care listed separately.
5.0 on Google · 29 reviews · I usually reply the same day