Arrow Aerial: a drone company website built around construction buyers.
Arrow Aerial documents construction and commercial property for contractors, developers and industrial owners across Kentucky and Southern Indiana. It used to be a single page. In September 2026 I rebuilt it as a fifteen-page website with project examples, a clear process, a regional coverage map and a proposal request that asks the questions a construction job actually raises.
Or call (502) 387-1142Or text (502) 387-1142Arrow Aerial, my construction drone brand
Kentucky and Southern Indiana
From one page to fifteen: services, projects, process, coverage map and a proposal path
WordPress on Kadence, live September 28, 2026
Answer the questions a contractor asks before they call.
A general contractor hiring drone coverage wants to know four things: what will be captured, how often, how fast it is delivered, and whether this pilot has done jobs like theirs. A one-page site could only gesture at those answers. The rebuild gives each one a place.
Arrow gets its own identity, distinct from my local brand: charcoal, camera-style framing with a REC mark, condensed headings and orange calls to action that read clearly over construction footage. The tone is plain and specific, written for buyers who manage schedules and budgets.
It is also positioned differently. Aerial Photography Louisville is the local portfolio; Arrow speaks to construction and industrial buyers across the region, with no city-by-city pages, so the two sites do different jobs instead of competing for the same searches.
Exact screens, not mockups.
Direct browser captures of the live site at 1440 pixels. Nothing redrawn, nothing staged.
The work, piece by piece.
Fifteen pages, each with a job
Home, Services, construction progress photography and video, mapping and 3D models, commercial and industrial, land and development, Projects, Coverage, How It Works, About, FAQ and Request a Proposal.
Projects with the facts attached
Eight project stories with the client, location, schedule and deliverables, using client names only where permission exists.
Change you can drag across
A before-and-after comparison of the Louisville VA Medical Center orthomosaics, so recurring documentation is something a visitor can try, not just read about.
A coverage map drawn from real work
Kentucky and Southern Indiana with an orange dot for every place with published work, and the regular travel area marked.
A process that removes guesswork
How It Works walks from the site brief through planning, the flight, editing and delivery, with what is needed from the client at each step.
A proposal form that branches
Service choices open the follow-up questions that matter: cadence, job length, mapping outputs, site size, parcel outlines and indoor flights.
Built for every screen it will meet.
15
pages, up from a single page
8
project stories with client, schedule and deliverables
18
questions answered on the FAQ page
10
new video loops cut for Arrow from its own footage
A specialized service turned into a clear buyer journey.
See the work, understand the process, check the coverage, request a proposal. Arrow Aerial now walks a construction buyer through that sequence on a desk or a phone, with the same orange call to action waiting at every step.
This page describes the website as built. It does not claim traffic, ranking or proposal figures from the rebuild.
From first call to finished files, explained before anyone has to ask.
One pilot, one clear process, one proposal path.
Five decisions that shaped the site.
Services written for business buyers.
The services hub opens on a crane lift over a working site and sorts the offer the way a buyer does: progress photography, progress video, mapping and 3D models, commercial and industrial, land and development. Each service page links straight into the proposal form with that service already ticked.
Projects from above, with the details a buyer checks.
The Projects page collects construction, infrastructure, industrial and land work across Kentucky and Southern Indiana. Each story carries the client, the location, the schedule and what was delivered, so a contractor can see a job like theirs and how it was run.
The homepage adds a drag-to-compare view of the Louisville VA Medical Center site, two orthomosaics of the same ground months apart.
Regional on purpose.
Arrow is written for Kentucky and Southern Indiana as a region, with travel farther for larger commercial jobs. There are no thin city-by-city pages. That keeps the site honest with search engines and leaves the local Louisville searches to Aerial Photography Louisville, so the two brands do not compete with each other.
A map drawn from real jobs.
The coverage map is built from census outlines of Kentucky and Southern Indiana, with an orange dot for each place where work has been flown and published: construction in Elizabethtown, a limestone quarry in Shepherdsville, an industrial campus near Brandenburg, road work on the Mountain Parkway.
It answers “do you come out here?” before the question is asked.
A form that changes with the job.
Request a Proposal starts with the service, then opens only the questions that apply: how often, how long the job runs, which mapping outputs, how big the site is, whether parcel outlines or indoor flights are involved. Site location, start date and contact details follow.
A Cloudflare Turnstile check screens out spam without a puzzle for real visitors, and the phone number stays beside the form for anyone who would rather talk it through.
Built for the job trailer.
All fifteen pages were checked at phone and desktop widths before launch, with no sideways scrolling and a perfect automated accessibility score on every page.
What this project used.
Website redesign
From a single page to a fifteen-page site with real structure, without losing the brand people already knew.
Custom WordPress website design
Kadence, hand-built components, video players, a drag-to-compare slider and a branching proposal form.
Search engine optimization
Service, FAQ and breadcrumb structured data, a regional positioning plan and titles written for buyers.
Built in Louisville, for a regional drone company.
Shaun Wilson Designs is a Louisville web design studio building for businesses across Kentucky and Southern Indiana. Arrow Aerial and Aerial Photography Louisville are related brands with separate jobs: one regional and construction-focused, one the local portfolio. If you run a drone, survey or construction services business, this is the kind of site I build. What that service includes is on the drone business website design page. Every screenshot on this page is a direct capture of the live site. The device scene at the top is a presentation setting built around the real homepage capture.
Tell me what you are building.
One conversation, one builder, a clear next step. The person you brief is the person who does the work.
