B2B website design for suppliers, distributors and industrial sellers.
Your buyers are engineers, purchasing agents and dealers. They want the spec sheet before the sales call, a quote request that understands what they are ordering and the nearest place to buy. I build B2B websites that handle that routine work, so your sales team spends its time on orders.
Or call or text (502) 387-1142
Websites I have built for Kentucky businesses
Most of the sale happens before anyone calls.
A business buyer is rarely in a hurry and rarely alone. An engineer checks the specs, purchasing compares terms and a manager signs off, often weeks apart and mostly without calling you. Your website is the reference they keep coming back to, so it has to answer the questions your sales desk answers every day.
This page is for companies that sell to other businesses: suppliers, distributors, fabricators and industrial sellers. If you make the product on your own floor, my page on manufacturing website design covers the plant side in more detail.
B2B website design: the parts that do real work.
A catalog engineers can navigate
Product lines, sizes, materials and applications, each with its own page and filters that match how your customers actually specify. A buyer should be able to reach the right part without picking up the phone.
Spec sheets that stay current
Data sheets, drawings and manuals as tagged, searchable PDFs with correct titles, published from one place so an old revision never lingers on the site after the new one ships.
Quote requests that ask the right questions
A multi-part request that captures quantities, materials, dimensions and timeline, accepts drawings and routes each request to the right estimator. It replaces the contact form that only asks for a name and a message.
A dealer locator people can use
A map and a ZIP code search for your dealers, distributors or service centers, with the list kept in WordPress where your staff can update it without calling a developer.
Wholesale accounts and pricing
Logged-in pricing for approved buyers, reorders from past orders and quote-to-order on WooCommerce when it fits the way you sell. When it does not fit, I will say so before anything is built.
Calculators that answer the phone call
If customers keep calling with the same sizing or conversion question, a small tool on the site can answer it. Vendome’s shop-floor calculator works in feet, inches and sixteenths, because that is how a fabrication shop measures.
A Louisville equipment maker whose website does sales-desk work.
Vendome has built stills in Louisville since 1903, and its customers include distilleries, breweries, food and chemical processors, and pharmaceutical and dairy operations. Its current site is the second I have designed and built for the company, and I have looked after its web presence for more than ten years.
Every equipment line has its own page, and the site carries an extensive request-a-quote system that captures process, capacity, materials and timeline, then routes each request to the right people. Vendome’s own Google review says I handle their hosting, their online store and everything in between.
Cart, quote, or both?
The biggest decision on a B2B website is how a buyer gets from interest to an order. There are three honest answers.
- Quote only. Right when every order is configured, freight changes the price or volume changes the terms. The website’s job is a complete request and a fast reply.
- Cart only. Right for standard parts with stable prices that customers reorder. WooCommerce handles it, with tax, shipping and payment set up for business buyers.
- Both. A cart for parts, consumables and replacements, and a quote request for systems and custom work.
Whichever you choose, some requests still need a person: configured systems, custom fabrication, freight-dependent orders and contract pricing. The website’s job there is to gather the details so that person can answer in one reply.
Showing prices is a separate choice. Public prices let a ready buyer act without a call. Prices behind a login protect dealer margins and contract pricing. Either can be right, and one site can do both for different customer groups.
If your inventory or pricing lives in accounting software or an ERP, I check what that system allows and tell you plainly what can connect and what should stay a scheduled export. See integrations and QuickBooks and WooCommerce.
For finding new buyers, every product line and application gets a page that can rank on its own, with titles and schema in order. Then I measure what a B2B seller cares about: quote requests and spec sheet downloads.
Four steps from your sales desk to launch.
Sit with sales
What buyers ask, what estimators need before they can quote, and which questions the website should answer so the phone does not have to.
Map the catalog
Product lines, specs and documents organized the way your customers specify them, reviewed with you before design starts.
Build quotes and accounts
Quote forms, uploads, routing, the dealer locator and any wholesale accounts, tested with real requests from your own files.
Launch and measure
Search setup, redirects that protect your rankings and tracking for quote requests and downloads, so you can see what buyers use.
What suppliers and distributors ask first.
How is a B2B website different from a regular business website?
The buyer does more research, involves more people and comes back more often. So the site leans on specs, documents, quote requests and accounts, and less on a single call to action aimed at a first-time customer.
Should a B2B website show prices?
Show them when they are stable and public prices help a buyer act. Put them behind a login when dealer margins or contract pricing need protecting. The same site can do both for different customer groups.
Can buyers upload drawings with a quote request?
Yes. The form accepts PDFs and common drawing and CAD files and sends them with the request. On my own 3D printing studio’s site, the quote form understands model and CAD files and opens a 3MF to check it is complete before accepting it.
Can distributors log in to see their own pricing?
Yes, on WooCommerce. Approved accounts see their pricing, reorder and request quotes while the public sees the catalog. I set it up when the pricing rules are clear enough to maintain.
Can the website connect to an ERP or accounting system?
Often, depending on what the system allows. I check its connection options first and tell you whether a live sync, a scheduled export or a manual step is the honest answer.
What does a B2B website cost?
It depends on the size of the catalog, the quote logic and whether accounts are involved. After one conversation you get a fixed written quote and a timeline.
Tell me what your sales desk answers every day.
Send the questions buyers ask most and how a quote moves through your office. I will show you which of them the website can handle, in a written scope.
Connect with me
Tell me about your business.
What happens next
- 01I reply, usually the same day. Every message comes straight to me, not a ticket queue.
- 02A short call. What the site needs to do, who it is for, and what has not worked before.
- 03A written scope and flat quote. Before any work starts, with hosting and ongoing care listed separately.
5.0 on Google · 23 reviews · I usually reply the same day