A.I.N. Claims: A clearer website for an experienced Kentucky adjuster.
A.I.N. Claims needed a website that made its services and the person behind them easy to understand. I rebuilt the site around Denis R. Clement's experience, organized a broad range of claims work into clear service groups, and created a straightforward way for insurance clients to discuss an assignment.
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Websites I have built for Kentucky businesses
A.I.N., Inc., an independent adjusting firm in Louisville, Kentucky
Home, About, Services, Contact and Privacy
Identity, content, WordPress design, service organization and the initial inquiry
10-15-2026
An adjuster with a personal way of working.
Denis began adjusting multi-line insurance claims in 1979 and opened A.I.N., Inc. in Louisville in 1997. His business serves insurance clients across Kentucky, including insurance companies, excess and surplus lines writers, self-insured organizations and public entities.
That audience shaped the rebuild. Visitors need to understand the kinds of assignments A.I.N. handles, see the experience behind the business and know how to start a conversation. The website also makes clear that a general inquiry is the beginning of that conversation, with scope and availability confirmed before an assignment begins.
The new website launched on 10-15-2026. It brings the business’s identity, service information, owner biography and initial inquiry process into one consistent WordPress site.
Exact screens, not mockups.
Direct browser captures of the live site at 1440 pixels. Nothing redrawn, nothing staged.
The work, piece by piece.
An identity that carries through
Navy and teal, warm paper backgrounds, serif headings and the A.I.N. Claims wordmark over Adjusters, Investigators and Negotiators.
Six service groups
Property, auto and heavy equipment, casualty, marine, investigations, and administration and mediation.
An in-page category index
The Services page lets a visitor jump straight to the kind of claim they have.
An owner page with a timeline
Denis’s adjusting, branch management and business ownership, told in sequence.
An inquiry with a clear purpose
Contact details, assistance requested, assignment location and a short description, and nothing sensitive.
Launch and ongoing care
Page titles, canonicals, structured data and a sitemap at launch, then managed checks, updates and backups.
Built for every screen it will meet.
1979
Denis began adjusting claims
1997
A.I.N., Inc. opened in Louisville
6
service groups on the site
5
core pages in one design
A complete, focused business website.
The finished site gives A.I.N. Claims a consistent identity, organized service information, an owner biography with a clear professional history and a defined first step for prospective insurance clients.
These are delivered features. This page does not claim traffic, ranking, lead or revenue figures.
Four decisions that shaped the site.
Make a broad service list easy to explore.
A.I.N.’s work covers a wide range of exposures. I organized it into six groups: property; auto, truck and heavy equipment; casualty and liability; inland and ocean marine; investigations; and administration and mediation.
The homepage gives each group a short introduction. The Services page expands those into descriptions and specific examples, with a category index so someone looking for property adjusting never has to read through every vehicle or marine service. The page also explains who A.I.N. works for, which helps insurance professionals recognize the service and points policyholders with questions about their own claim back to their insurer or agent.
Give the adjuster’s experience a clear place.
The About page tells Denis’s professional story through an introduction, his own supplied photograph and a career timeline. His work in adjusting, branch management and business ownership appears in order, so a reader understands how that experience developed.
I kept career history separate from current service information. Earlier roles in Southern Indiana stay part of the biography, while the coverage copy describes Kentucky, so a historical detail never reads as a statement about today’s territory. The background behind the introduction is an illustration, not a photograph of Denis.
An inquiry form with a clear purpose.
The form asks for contact information, company or organization, the assistance requested, the assignment location and a short description. Visitors choose Adjusting, Investigations, Negotiations or Not sure, so an assignment that does not fit a category can still start.
The guidance beside the form asks people to leave out policy numbers, Social Security numbers, medical details and banking information. There is no upload field in the first inquiry; Denis agrees how reports, photographs and documents will be exchanged once the conversation moves forward. I wrote more about this kind of form in better request forms.
Rebuild it in WordPress and prepare it for launch.
I built the site in WordPress on Kadence and Gravity Forms, with a custom design and responsive images. On a phone, persistent Call Denis and Send an inquiry actions keep both choices close. Reduced-motion styling lets decorative animation respect a visitor’s preference.
Launch work included titles and descriptions for the core pages, canonical URLs, structured data and an XML sitemap. The established Home, About, Services and Contact addresses were kept, and the site was checked on desktop and phone. It is now in my managed WordPress maintenance for scheduled checks, updates and backups.
What people ask about the A.I.N. Claims build.
Who is the website for?
Insurance clients: insurance companies, excess and surplus lines writers, self-insured organizations and public entities that assign claims work in Kentucky. Policyholders with questions about their own claim are pointed back to their insurer or agent.
Can people upload claim documents on the site?
No. The first inquiry is a short form with no upload field, and it asks people to leave out sensitive details. How files are exchanged is agreed directly once an assignment is discussed.
Are the Kentucky scenes photographs?
No. The landscape and building scenes are illustrations created with AI for the site. The photograph of Denis is his own, supplied for the About page.
Do you build websites for other claims firms?
Yes. I explain what an adjusting firm’s website needs on my insurance adjuster website design page.
What this project used.
Insurance adjuster website design
Service groups, an owner story and an inquiry built for insurance clients.
Small business website design
A focused five-page WordPress site with one consistent design.
WordPress maintenance
Scheduled checks, updates and backups after launch.
Make the work and the next step easy to understand.
Shaun Wilson Designs is a Louisville web design studio. Browse more website design examples, see the industries I serve, or read how I approach websites for insurance adjusters.
The screenshots are direct browser captures of ainclaims.com made on 10-20-2026. Background scenes on the client site are illustrative AI-generated artwork. The image at the top places the real homepage captures in a browser and a phone.
Tell me what you are building.
One conversation, one builder, a clear next step. The person you brief is the person who does the work.
