Kentucky Peerless: Running a Distillery Brand’s Digital Front Door
A distillery’s entire digital life, under one roof.
As Creative Marketing Director for Kentucky Peerless since 2014, Shaun runs the website, tour bookings, store, photography, and marketing for one of bourbon’s most storied names.
The work, piece by piece
The brand website
kentuckypeerless.com: story, whiskey, visits, and news for a national bourbon audience.
Tour and tasting bookings
WooCommerce Bookings selling out distillery experiences daily.
Custom check-in software
Our custom plugins run the front desk on tour days. Read the full case study on the blog.
Photography and video
Bottles, barrels, cocktails, and the distillery itself, shot in-house for a decade.
Email and social marketing
Campaigns, automations, and content that keep the brand in front of bourbon fans.
A dozen years of iteration
Redesigns, integrations, and improvements since 2014, never a stale site.
What a long-term digital partner looks like
This is not a one-and-done website project. It is twelve years of running a premium brand’s digital presence end to end: web, commerce, bookings, custom software, photography, and marketing, all accountable to one person.
From first call to launch
Listen first
Every project starts with the business, not the template.
Design and build
A premium WordPress site styled to the brand and fast on every device.
Shoot the visuals
Photography and video by the same person who builds the site.
Launch and support
Live, optimized, and supported for the long haul.
The nuts and bolts
What is your role with Peerless?
Creative Marketing Director since 2014: brand, web, commerce, and marketing.
What runs the tour bookings?
WooCommerce Bookings plus our custom check-in board, export tools, and reports.
Is the photography yours?
Yes, from bottle shots to the tasting room to the cocktails.
Can one person really run all that?
When the same person designs, builds, shoots, and markets, everything moves faster and matches.
Get a whole team in one person.
Tell us about your brand and what it needs to do online, and we will show you what a long-term partnership looks like.
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