Watertight Waterproofing: A contractor website built around the work and the next conversation.
Watertight fixes crawl spaces and basements across Louisville and Kentuckiana. I rebuilt their website around the way a homeowner actually looks for help: water on a basement floor, a damp crawl space, a worry about mold. Every problem gets a place to go, the work is shown in context, and the next conversation is easy to start. Behind the public site sit two custom tools: a planning calculator and a private office workspace for what happens after someone asks for help.
Or call or text (502) 387-1142
Websites I have built for Kentucky businesses
Watertight Waterproofing, crawl space and basement specialists
Louisville, Kentucky, serving Kentuckiana
Full rebuild: 15 service pages, a project library, homeowner guides, a planning calculator and an office workspace
WordPress on Kadence with purpose-built tools, live October 15, 2026
Give every problem a place to go. Then make the next step obvious.
Nobody searches for “crawl space encapsulation” until somebody tells them that is what they need. They search because the basement floor is wet, the crawl space smells, or a home inspector pointed at a crack. The rebuild starts there: what is the homeowner seeing, and where should that lead.
Watertight does more than one kind of waterproofing. Encapsulation, reconditioning, basement waterproofing, mold remediation, sump pumps, drains and structural repair each raise different questions. So each one has its own page, with its own photographs and answers, connected to the services that usually belong in the same conversation.
The design carries Watertight’s deep navy, pale periwinkle and orange from the first screen to the last form field, with large headings and real job photography. The phone layout was built as its own design, not a squeezed desktop, because most of these searches start on a phone, standing in the basement.
Exact screens, not mockups.
Direct browser captures of the live site at 1440 pixels. Nothing redrawn, nothing staged.
The work, piece by piece.
Fifteen service pages
Every service Watertight offers has its own page, linked from a services hub and to the services that tend to come with it.
A project library told straight
Before and after pairs where the pairing is established, and supporting photos labeled for what they show, without inventing a town or a date.
Homeowner guides
Plain answers to the questions people ask before they call: crawl space humidity, moisture-control options, a basement that just flooded.
An estimate request that starts with the problem
The form asks what the homeowner is seeing first, then only the follow-up questions that matter for that problem.
A planning calculator
Service choices lead to the right questions about size, access and conditions, and the planning figure travels with the estimate request.
An office workspace behind it
Requests, customer context, follow-up, quotes and invoices in one private view built around the office’s day, separate from the public site.
Built for every screen it will meet.
pages, each checked at launch for title, description, heading, schema and image text
service pages, one for every job the crew does
redirect hop from every old address Google knew to its new page
custom tools behind the site: a planning calculator and an office workspace
A contractor website that explains the work, and a request that lands somewhere useful.
The rebuilt Watertight website is live at watertightwaterproof.com. It brings the services, the project library, the homeowner guides, the planning calculator and the contact routes into one consistent experience, and the office tools carry that thinking past the inquiry into the work that follows it.
This page describes the website and the tools behind it. It does not claim traffic, ranking, lead or revenue figures from the rebuild.
The website and the office tools were built together.
Because the real design question is what happens after someone asks for help.
Six decisions that shaped the site.
One crew, fifteen clear destinations.
The services hub lays out everything Watertight does under a Louisville home, in plain language: what each job is, what it includes and where to start. Each service then has a page of its own with the photographs and questions that belong to it.
That structure also gives the business clean destinations for search, ads and follow-up. The sump pump page stays about sump pumps; the encapsulation page explains a different scope. I wrote up the approach in how to structure contractor service pages.
Explain the problem before asking for the job.
A service page opens with what the work is and why a house needs it, shows real Watertight photography of that kind of job, then answers the questions people ask before they call. The call and estimate buttons sit right beside the explanation.
It is the same approach I use for every contractor website: the visitor should understand the problem, and why this company, in the first screen.
Real jobs, before and after, told straight.
The project library gives the work room to be understood. Before and after comparisons show the same job at different stages where that pairing is established, and supporting galleries show related work without implying every photo came from the featured house.
That honesty matters to a homeowner deciding who to let under their house. A photograph can show a finished liner without proving a street or a date, so the stories only say what the photographs support.
Straight answers before the sales call.
The learning library answers what homeowners ask before they call: how crawl space humidity works, how the moisture-control options differ, what to do when a basement has just flooded. Each guide links back to the service it explains.
Service-area pages connect the same structure to Louisville and the surrounding Kentuckiana towns, so a visitor can tell quickly whether Watertight works near them.
Start with what the homeowner is seeing.
The free estimate request begins with the problem, in the homeowner’s words: water in the basement, a musty crawl space, mold, sagging floors. Follow-up questions change with the answer, so the first conversation starts with the details the office needs.
It follows the same idea as my service business request forms: ask less, ask the right things, and make it easy on a phone.
A planning figure tied to the choices behind it.
The cost guide includes a custom planning calculator built around the services Watertight actually provides. Different selections lead to different questions about measurements, access and conditions, and overlapping work is treated as one combined scope.
The calculator can carry its choices into an estimate request, so the office starts from what the visitor selected. The inspection and the written quote still set the real work; the calculator frames the conversation. It is one of the custom WordPress tools I build for service businesses.
How the calculator works
Live · Watertight Waterproofing
“Every homeowner wants a number before they call.”
Watertight fixes crawl spaces and basements around Louisville. I built a planning calculator into their website and a private office workspace behind it, so the number a homeowner sees and the request the office gets are the same thing.
- Start with the work. The homeowner picks the services they think they need. Overlapping work, like a drain dug under a new liner, is treated as one combined job.
- Ask only what changes the job. Size, access and what they are seeing underneath. Different choices bring up different questions.
- Show a planning range. A realistic starting range from Watertight’s own figures. The inspection and the written quote still set the real price.
- Send it with the request. One tap carries every choice into the estimate request, so the office starts the call already knowing the job.
- Work it in one place. The request lands in the office workspace: follow-up, the inspection, the quote and the invoice, all on the same record.
1 · What do you think you need?
2 · About the space
The office workspace Private
Jordan Sample · Fern Creek
- SeeingMusty air
- WantsEncapsulation, interior drain
- Space1,200 sq ft, walk-in door
- Planning range$0
- Request
- Inspection
- Quote
- Invoice
Waiting for a homeowner…
Sample data: the homeowner and every number here are made up for this demo. Watertight’s live calculator uses its own figures.
Built for the phone in the basement.
The phone layout gives navigation and the call and estimate buttons their own space. At launch, every one of the 84 pages passed title, description, heading, schema and image-text checks, and every old address redirected in a single hop.
What contractors ask before a rebuild.
Can a website rebuild keep my Google rankings?
That is what the redirect plan is for. Every old address Google knew was mapped to its new page and redirects in one step, the sitemap was resubmitted on launch day and the new pages were checked before anything went live.
Do I need a page for every service?
If customers search for it, yes. A page about sump pumps can answer sump pump questions and rank for them; one page listing ten services rarely does either well.
Can my website show prices without locking me into a number?
Yes. A planning calculator gives a homeowner a realistic starting range tied to their choices, while the inspection and your written quote still set the real price.
Can the website connect to how my office works?
Yes. Watertight’s estimate requests, calculator choices, follow-up, quotes and invoices come together in a private workspace built around the office, separate from the public site.
Do you build contractor websites outside Louisville?
Yes. I build from Louisville for contractors across Kentucky, Southern Indiana and beyond.
What this project used.
Contractor website design
Service structure, real job photography and request paths built for home service companies.
Custom WordPress tools
The planning calculator and the private office workspace, built in WordPress around the business.
Website redesign
A full rebuild with a redirect plan, so the old site’s search history carries over to the new pages.
Contractor websites, built in Louisville.
Shaun Wilson Designs is a Louisville web design studio. Watertight is one of the most complete examples of how I work: the public website, the content structure, the calculator and the office tools all come from one person. For another home service build, see Allied Plumbing, or browse more website design examples. Every screenshot on this page is a direct capture of the live site, made on launch day. The image at the top places the real homepage capture in a browser and a phone.
Tell me what you are building.
One conversation, one builder, a clear next step. The person you brief is the person who does the work.
