Heimerdinger Cutlery homepage designed by Shaun Wilson Designs

Heimerdinger Cutlery: 160 Years of Louisville Retail, Online

PROJECT SPOTLIGHT / E-COMMERCE

A store older than the light bulb, selling like it is 2026.

Heimerdinger Cutlery has served Louisville since the 1800s. We built the WooCommerce store, shipping automation, and web presence that carries that legacy online.

WHAT WE BUILT

The work, piece by piece

Full WooCommerce storefront

Knives, sharpeners, and service products organized into a store that is easy to browse and easier to buy from.

UPS shipping automation

Live rates, printed labels, and tracking wired directly into the order flow.

Sharpening services online

A retail service business translated into bookable, buyable products.

Brand-name catalog

Victorinox, Spyderco, Fiskars, and more, managed cleanly with categories and search.

Modern platform, old-school service

WooCommerce with marketing automation, email integration, and analytics.

Ongoing partnership

Hosting, updates, and improvements handled continuously, not abandoned at launch.

A LOUISVILLE INSTITUTION

Legacy retail deserves a modern engine

A store that has survived more than a century of retail change needed a website that works as hard as its counter staff. The result is a storefront that sells around the clock and a partnership that keeps it improving.

Heimerdinger Cutlery WooCommerce store
Heimerdinger Cutlery homepage
Heimerdinger Cutlery online shop
WordPress workbench
HOW IT CAME TOGETHER

From first call to launch

01

Listen first

Every project starts with the business, not the template.

02

Design and build

A premium WordPress site styled to the brand and fast on every device.

03

Shoot the visuals

Photography and video by the same person who builds the site.

04

Launch and support

Live, optimized, and supported for the long haul.

PROJECT DETAILS

The nuts and bolts

What platform runs the store?

WordPress and WooCommerce, with UPS shipping automation, marketing integrations, and analytics.

Who photographs the products?

We do. The same studio that shoots our other client brands handles product and store imagery.

Who maintains the site?

We do, continuously: updates, security, performance, and seasonal changes.

Can you build something like this for my shop?

Yes. Retail with deep catalogs and in-store services is exactly the kind of store we like building.

YOUR STORE COULD BE NEXT

Put your counter online.

Tell us what you sell and we will map out the store your customers keep coming back to.

Connect With Us

Get in Touch – Let’s Build Your Store!

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