A free website review from the person who would fix it.
Send me your address and I will go through your site by hand, the way a customer, Google and a developer would. You get a plain-English write-up of what works, what is costing you calls and what each fix would take, with no automated score and no sales script. I usually reply the same day on weekdays to say when it will be ready.
Or call or text (502) 387-1142
Websites I have built for Kentucky businesses
An automated audit finds a hundred things. A person finds the three that matter.
Free SEO audit tools are everywhere, and most produce a long report with a score at the top and a list of warnings nobody can rank. Plenty of those warnings do not matter for a local business, and the one that does, a phone number that cannot be tapped or a form that never reaches your inbox, is buried on page six.
A review by a person starts from your business: who your customers are, how they reach you and what you want the site to do. Then it checks the things that stand between a visitor and a call, and puts them in order of what they cost you.
Nine things I look at in every free website review.
How it works in a hand
The site at phone width: a tap-to-call link near the top, buttons big enough to hit, text that reads without zooming and nothing scrolling sideways.
Load time and Core Web Vitals
Google’s good marks are the largest element painted within 2.5 seconds, responses to a tap within 200 milliseconds and layout shift of 0.1 or less. I check where your pages land and why.
Messages that arrive
A test message through your contact form, followed to the inbox, plus your domain’s SPF, DKIM and DMARC records, a common reason form email lands in spam.
Search basics
Page titles, descriptions and headings, whether Google has indexed the pages that matter, a working sitemap, and whether each service you sell has a page of its own.
Local signals
A link to your Google Business Profile, business details in structured data, and a name, address and phone number that match everywhere they appear.
Security from the outside
HTTPS and redirects, out-of-date WordPress or plugins showing from outside, and the warning signs of malware a visitor or Google might see first.
Accessibility first look
Contrast, alt text, form labels and keyboard use on the key pages, the problems that quietly keep some customers out.
Proof and a next step
Real photos, reviews, a clear offer and one obvious next step: the things a stranger looks for in the first few seconds before deciding to call.
Who controls what
Who holds the domain, the hosting and the DNS, and when the domain expires. It is worth knowing before something goes wrong.
What you receive
The review comes back by email as a short written summary in plain English. It is short on purpose: a long report is easy to file and forget.
- What works, so nobody talks you into replacing something that is earning its keep.
- What is costing you calls, in order of how much it matters, with a screenshot where one makes the point faster.
- What each fix would take: something you can do yourself, a small job, or a sign the site needs more than patching.
- A straight recommendation on whether to repair, improve or redesign, with no obligation to hire me for any of it.
If you would rather talk it through, I am happy to go over it on a short call. If the honest answer is that your site is in good shape, the review will say exactly that.
Sometimes a small fix. Sometimes a phase two.
The same habit of looking closely is how I work on sites I already look after in Louisville. Heimerdinger Cutlery‘s phase two grew out of it: category pages that explain a range before they list it, a product gallery that invites a closer look, and a cart drawer that shows how far a customer is from free shipping.
Not every review should end in a project. If the right answer is a short list of fixes you can make yourself, that is what you will get, and the write-up is yours to keep either way.
Four steps, and no sales call required.
Send the address
Use the form below or call. Tell me what the site is for and what worries you about it. A sentence is enough.
I go through it
On a phone and a desktop, with Google’s own tools and by hand, the way a customer would meet it.
You get the write-up
Plain English by email: what works, what costs you calls and what each fix would take.
You decide
Fix it yourself, ask me to, or file it away. There is no follow-up sequence and no pressure.
What a free review is, and what it is not.
It is a real look
A person reading your site with your customers in mind, checking things a crawler cannot, like whether your form email ever arrives.
It is not a full audit
A complete SEO, accessibility or security audit of every page is paid work with a written scope. The free review tells you whether one is worth doing.
It is not a pitch
If your site is healthy, I will say so. If the fix is something you can do in an afternoon, I will tell you how to start.
The free website review, answered.
Is the website review really free?
Yes. There is no charge and no obligation. It is how a lot of people decide whether they want help, and some of the fixes it finds may be ones you can make yourself.
How is this different from a free SEO audit tool?
A tool runs a fixed list of checks and gives you a score. I look at the site the way a customer would, check what a tool cannot, such as whether your form email arrives, and rank the problems by what they cost you.
What do I need to send?
Your website address and a sentence about what the site is for. No logins are needed; the review uses what anyone can see from outside.
Do you review sites built on Wix, Squarespace or Shopify?
Yes. The customer-facing checks are the same on any platform. The write-up says which fixes your platform allows and which it does not.
How soon will I hear back?
I read every request myself and usually reply the same day on weekdays to say when the write-up will be ready. Messages that come in at night or over a weekend get an answer the next business day. If your site is down right now, call or text (502) 387-1142Â instead.
Will you try to sell me a new website?
Only if that is the honest answer. A redesign is a big spend, and the review says plainly when a repair or a few improvements will do the job.
Send me the address.
One line is plenty: your website and what you want it to do better. I will take it from there and send back a straight answer.
Connect with me
Ask for your free website review.
What happens next
- 01I reply, usually the same day. Every message comes straight to me, not a ticket queue.
- 02A short call. What the site needs to do, who it is for, and what has not worked before.
- 03A written scope and flat quote. Before any work starts, with hosting and ongoing care listed separately.
5.0 on Google · 23 reviews · I usually reply the same day