The best contractor websites, and what a smaller contractor can copy.
The biggest builders in the country and some of the best in Louisville do a few things on their websites that any contractor can borrow. Here is what each one does well, in plain terms, and the idea worth taking for your own site.
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Websites I have built for Kentucky businesses
The short answer
The best contractor websites show finished work with the facts attached, give each kind of visitor the right door (a quote for owners, prequalification for subcontractors, applications for crews), back their claims with proof a buyer can check, and put the phone number where someone standing on a job site can tap it.
Below are six general contractor websites built for owners, developers and trade partners on commercial work, then four remodeler and trade contractor sites built for homeowners hiring for their own house. Most are in Kentucky, and one more is a plumbing site I built, labeled as mine. If homeowners are the ones who call you, the remodeler and trade sections are the closer match.
What separates the best contractor websites
A contractor’s website has more audiences than most. Owners and developers want to know you have built their kind of project. Subcontractors want to know how to get on your bid list. Good tradespeople want to know whether you are worth working for. Homeowners want to know what happens after they call. The sites on this page do well because they serve each of those people on purpose:
- Projects with facts. Size, client, scope, schedule and the role you played, not only a photo gallery.
- A lead path that fits the buyer. A form that asks the questions you would ask on the phone, so the request arrives ready for a call.
- Proof that can be checked. Years in business, licenses, a safety record, awards, real reviews with real names.
- Doors for trade partners and crews. Prequalification, plan rooms and careers kept separate from customer leads.
- A phone that works on a phone. Click to call in the header, on a page that loads fast on a job site signal.
National general contractors: Turner and Brasfield & Gorrie
Turner Construction, New York
Turner’s project search filters by location, scope of work and industry, and every project page carries a fact box: client, architect, market, size, completion year and a photo gallery, with a link to the next project. Its subcontractor page lists every document needed to prequalify, from licenses and references to safety history, financials and insurance, before anyone asks.
Steal this: a fact box on every project, and a subcontractor page that answers the paperwork question up front.
Brasfield & Gorrie, Birmingham
Brasfield & Gorrie puts a current industry award in a banner at the top of the site, gives trade partners their own page, and offers an English and Spanish switch. Its project pages break the size down the way an owner thinks about it, such as total square feet, hotel keys and apartments.
Steal this: if your crews or customers speak Spanish, a Spanish version of the key pages tells them they are welcome before they call.
Kentucky commercial builders: four sites, four lessons
Messer Construction, Louisville office
Messer is a large regional builder, but its Louisville office page reads like a local company: a local phone number, named local leaders, Louisville projects listed with their owners, an architect’s testimonial and a contact form with a topic dropdown for owners, subcontractors and job seekers.
Steal this: if you work in more than one city, give each one a real page with a local contact and local projects.
Gray, Lexington
Gray’s project pages on gray.com are built on numbers. Its page for a plant in Elizabethtown gives the square footage, the acreage, the months to operation, the delivery method, quotes from the client and the award the project won. A safety page answers common questions in an FAQ.
Steal this: lead each project with three or four numbers and one sentence from the client.
WEHR Constructors, Louisville
WEHR publishes its experience modification rate on its safety page, with the date it was measured. Its contact form asks what kind of help the visitor needs, from construction management to design-build, and subcontractors get their own short form.
Steal this: if your safety record is good, publish the number and the date. Buyers who check EMR will notice.
Sullivan & Cozart, Louisville
The homepage headline at sullivancozart.com claims a niche in one line: building the bourbon industry, one rickhouse at a time. The phone number sits at the top of every page, distillery and venue client logos sit on the homepage, and five named clients speak for the work. The one thing I would add is the facts behind each project, since the project pages are mostly photographs.
Steal this: if you have a specialty, say it in the headline. A niche you own beats a list of everything you can build.
Remodelers: Case Architects & Remodelers and Ben Tyler Building
Case Architects & Remodelers, Washington DC area
On casedesign.com, Case lets a homeowner ask for the first meeting on their own terms from the contact page: pick the project type, choose an in-home consultation, a phone call or a virtual meeting, then a date and a time. Its process has a name and four steps, ending in a warranty, and the portfolio is sorted by project type, from kitchens to whole-house remodels.
Steal this: let people pick a day and time for the first conversation instead of waiting for a callback, and explain your process in steps.
Ben Tyler Building & Remodeling, Louisville
On bentylerbuilding.com, Ben Tyler puts the phone and email in the header, sorts its gallery by room and project type, and labels each testimonial with the client’s town, so a homeowner in Prospect or Bardstown sees a neighbor. A separate handyman service catches the small jobs, and the site notes the team’s lead-safe certification for older homes.
Steal this: tag reviews with the town. It is local proof that costs nothing.
Trade contractors: Highland Roofing and Jarboe’s
Highland Roofing, Louisville
Highland Roofing’s site separates commercial and industrial roofing from residential in the menu, with a portfolio for each. Its quote form asks whether the roof is commercial or residential, what kind of roof system it is, and whether the request is a replacement, new construction, a repair or an inspection, so the estimator knows the job before calling back. The family history going back to 1890 sits right beside the quote button.
Steal this: a quote form that sorts the job for you. Five well-chosen questions save a phone call.
Jarboe’s Heating, Cooling, Plumbing & Electrical, Louisville
Jarboe’s site puts the phone number and a Schedule Now button at the top, its review count and Google rating near the top of the homepage, and a maintenance membership in the main menu. Service menus are organized the way a homeowner describes the problem: heating, cooling, plumbing, drains, electrical and around-the-clock repair.
Steal this: a maintenance plan with its own page turns one-time customers into recurring ones, and the website is where people sign up.
Allied Plumbing, Bardstown (a site I built)
Allied Plumbing is an owner-run plumbing company in Bardstown with its eye on Elizabethtown, and its site went live on September 15, 2026. I designed, wrote and built it around one idea: a plumbing customer starts with a problem, not a service name.
- Eight service pages, from drain cleaning and water heaters to backflow testing and hydro jetting, each with a symptom checklist, what happens on the visit and what moves the price.
- A request form that follows the problem. Pick the service and the relevant questions appear: which drain, how old the heater is, city sewer or septic. Sending it asks for a call back; it does not pretend to book a visit.
- A real Elizabethtown page, written for that town, instead of a city name swapped into a template.
- Careers with its own application, delivered to the owner as a PDF and kept apart from customer requests.
- Real job-site photographs with captions that describe what is actually shown.
Results like traffic and leads are not yet measured outcomes of this project, and I do not claim them. Read the Allied Plumbing case study or see how I approach plumbing website design.
What to copy first if you are a smaller contractor
You do not need a national contractor’s budget to borrow their best habits. In order of payoff:
- Put the phone in the header as a tap-to-call link, and check it on your own phone.
- Add facts to your three best projects: what it was, where, how big, how long, and what you did.
- Replace the generic contact form with five questions that sort the job, the way Highland Roofing and Allied Plumbing do.
- Separate the doors. Customers, subcontractors and job applicants each get their own form, so recruiting never clutters your leads.
- Publish proof you can stand behind: license numbers, years in business, reviews with towns, a safety record if it is good.
- Say your specialty in the headline. Sullivan & Cozart did it in one line.
If customers always ask what a job will cost, there is a step beyond a better form: a planner that shows a realistic range as they pick options. You can try a working copy, with a sample company and sample prices, on my contractor website design page.
Frequently asked questions
What should a general contractor website include?
Projects with facts (size, client, scope, schedule), services and markets, proof such as years in business, safety and awards, a contact path for owners, a separate page for subcontractors and suppliers, and careers. The phone number belongs in the header.
Should a contractor show prices on the website?
Show what you honestly can: a starting point, a range, or what changes the price. Even when every job is priced on site, explaining what drives the number helps people qualify themselves before they call.
Do contractors need a separate page for subcontractors?
If you hire trade partners, yes. A page that lists what you need to prequalify, and where bids are posted, saves your office the same phone call every week and keeps those messages out of your customer leads.
How many project photos should a contractor website have?
Fewer, with more facts. Three projects with what was built, where, how big and what you did will persuade a buyer more than fifty unlabeled photos.
What makes a contractor website rank in local search?
A page for each service you want more of, real pages for the towns you serve, a complete Google Business Profile, reviews that mention the work and the place, and a fast site. There is no shortcut that replaces those.
A request form that changes with the problem.
This is the service request form on the Allied Plumbing contact page. Pick water heater and it asks how old the heater is; pick sewer and it asks whether the house is on city sewer or septic. There is room for photos and the town or ZIP.
The confirmation says a call back is coming, because a plumber should understand the job before anyone promises a time slot.
Want your website to work like the best of these?
Tell me what you build, who calls you and what you wish they knew before they did. I will tell you what I would change first.
