Sandollar: A motorcoach website built around the whole trip.
A custom WordPress redesign for a Louisville transportation company, bringing the fleet, group planning, quote requests and job applications into one considered experience, for the people planning the trip and the office reviewing it.
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Websites I have built for Kentucky businesses
Sandollar Limousine, a family-owned motorcoach company in Louisville, Kentucky
Custom WordPress, fleet pages, group planner, guided quote request, careers applications
Strategy, copy, design, development, branded emails, technical SEO and launch
10-22-2026
Different trips start in different places.
A team coordinator might know the game time before the final roster. A church organizer might have a destination before a headcount. A convention planner might need several pickups across a day rather than one journey from A to B. The Sandollar website needed to make room for those different starting points.
I rebuilt the site around how people actually plan group transportation: understand the options, share what is known, and work through the remaining details with the office. The result is a complete website for the public and a more structured way for trip requests and job applications to reach the business.
Sandollar is a family-owned Louisville company with a Kentucky registration dating to 1996. Its name still includes Limousine, but the current website puts motorcoach transportation at the center of the story. Full-size coaches, the Mercedes-Benz S417, team travel, conventions, church groups and Derby week all have a clear place.
Exact screens, not mockups.
Direct browser captures of the live site at 1440 pixels. Nothing redrawn, nothing staged.
The work, piece by piece.
Fleet showroom
The company’s own coaches, clear descriptions and an interactive walk-around of coach 6182.
Group planner
A seat-based headcount tool that carries the passenger count into the quote request.
Guided inquiries
Three stages of trip-specific questions, a final review and a request reference.
Branded emails
A ticket-style customer confirmation and an office notification written for review.
Careers applications
Driver and reservations roles, role-specific questions and a resume or written work history.
Launch foundations
Titles, structured data, a sitemap, redirects, analytics events and backups.
Built for every screen it will meet.
1996
Kentucky registration
56
seats in the Mercedes-Benz S417
3
stages in the quote request
2
careers roles with their own questions
The public presentation and the work behind an inquiry, in one design.
A visitor can explore the actual coaches, choose the kind of trip, work through a headcount and send a request with useful context. Applicants have their own route. The office receives structured information, and the confirmation emails carry the brand and the next steps beyond the website.
The site launched on 10-22-2026. These are delivered features; this page does not claim traffic, ranking or booking figures.
Six decisions that shaped the site.
A visual identity with the coaches out front.
The design leads with Sandollar’s own equipment. A cut-out of coach 6182 sits on a deep navy stage, with a route line and restrained gold detail creating a sense of travel around it. Evan’s supplied Sandollar script anchors the identity, paired with clear display type, italic serif accents, warm paper sections and generous spacing.
Fleet cards, service introductions, navigation, buttons and footer all use the same visual language. Subtle transitions, a writing-style logo reveal and a gold reading-progress line add movement, and reduced-motion preferences receive a quieter presentation. The photographs are Sandollar’s own coaches, from existing company imagery and photographs supplied by Evan, not stock vehicles a customer could mistake for the real fleet.
Show the fleet accurately.
The fleet presentation distinguishes full-size motorcoaches seating 49 to 56 passengers and the Mercedes-Benz S417 seating 56. Smaller groups can also ask about traveling in a full-size coach. The S417 has its own page, gallery and inquiry route, with its leather interior explained alongside the standard coach features.
Accuracy mattered throughout. Mid-size coaches were removed from the offered fleet following the client’s correction. The copy distinguishes features that vary by coach, including Wi-Fi, and makes clear that choosing a photograph or equipment preference does not reserve that vehicle. The office confirms equipment and availability for each trip.
A group planner that carries the headcount forward.
The group-size planner appears on the homepage and fleet page. Visitors adjust the passenger count and see a seat-based indication of the coaches their group may need. Its quote button carries the selected count into the request form, so nobody enters it twice.
The explanation beside the planner matters as much as the visual. Luggage, equipment and accessibility needs can change the arrangements, and the office confirms the final coach mix. The planner introduces the conversation without presenting an allocation or price as final.
A quote request built for real itineraries.
The form has three stages: the trip, the trip details, and contact information with a review before sending. A team request can include the sport, event time and equipment; an airport request, flights and bags; convention planners can describe shuttle loops or fixed transfers; Derby requests identify the days and track arrangements. Military inquiries keep sensitive movement information out of the public form.
Shared itinerary fields cover pickup, destination, extra stops, the return and overnight travel. Uncertain details can wait for the conversation. A saved request receives a reference number, and the wording explains that the office confirms the quote, availability and arrangements directly. A request starts a conversation; it does not book a coach or calculate a fare. For the general technique, see my Gravity Forms conditional logic examples.
The experience continues in the inbox.
I designed the quote emails as part of the website. The customer confirmation uses the Sandollar identity and a ticket-style summary of the trip, with the request reference and the next steps. When more information would help, it points the customer toward the missing details and a reply.
The office notification presents the same request for review: the organizer’s contact details, date, passenger count, trip type, answers and useful heads-up information, with a seat-based coach suggestion that supports the office’s judgment rather than replacing it. Launch checks included quote and careers test messages reaching the intended mailboxes.
Careers became a working application route.
The careers section supports motorcoach driver and reservations or scheduling applications. Applicants choose the role and answer relevant questions about experience, availability and qualifications, then upload a PDF or Word resume or describe their work history instead.
Applications get their own reference and branded applicant and office notifications. Applicants are asked to leave identity documents out of the form, and resume files use restricted access rather than ordinary public media links. Employment applications stay separate from customer trip inquiries, with their own questions and confirmations.
Make the information useful at the moment it is needed.
The service structure gives each trip a starting point: charter motorcoaches, teams and athletics, conventions and events, military groups, church and group trips, Kentucky Derby transportation and airport transfers. Company history, location and contact details sit in the main experience, public-record links let visitors check the displayed carrier credentials, and the phone number stays in the navigation and phone layout.
Launch work included page titles and descriptions, a deliberate heading structure, structured data, an XML sitemap, redirects for established URLs, responsive image formats and self-hosted type. Analytics and Search Console were connected with events for quote requests, applications and phone actions, and backups and WordPress maintenance were put in place.
What people ask about the Sandollar build.
Is this an online booking system?
No. The site collects and organizes quote requests. Sandollar confirms pricing, availability and arrangements directly. Sending a request does not reserve a coach.
What does the group planner do?
It gives a seat-based indication of coach requirements and carries the passenger count into the quote form. The office confirms the actual arrangements with luggage, equipment and other needs in mind.
Did the work include careers and email workflows?
Yes. The project includes role-specific applications, resume submission or written work history, and branded notifications for both quote requests and applications.
Did Shaun photograph the fleet images?
No. The launch site uses existing Sandollar imagery and photographs supplied by the client.
What this project used.
Service business request forms
Guided, conditional inquiries with a review step and reference numbers.
Custom WordPress development
The group planner, fleet walk-around and branded email workflows.
WordPress maintenance
Scheduled checks, updates and backups after launch.
A website that considers what happens after the button.
Shaun Wilson Designs is a Louisville web design studio. Browse more website design examples or see the industries I serve.
The screenshots are direct browser captures of sandollarlimo.com made on 10-23-2026; forms are shown blank and nothing was submitted. The coach photographs belong to Sandollar. The image at the top places the real homepage captures in a browser and a phone.
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